Deal CourtOpen

Was Lori greedy taking 25% of Shark Tank success stories?

Company: Lori Greiner portfolio

Lori Greiner is known for taking larger equity slices on QVC-ready products (Scrub Daddy 20%, others higher). Critics call it "Queen of QVC tax"; defenders say her channel access IS the product. Is 20–25% fair for Lori's value-add?

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Editorial ruling

Lori's premium is justified when QVC/HSN is the primary GTM — her Rolodex shortens a 24-month retail grind. Without that path, 25% is steep. The fair range is 15–25% tied to documented distribution commitments.

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