Deal CourtOpen

Should Barbara have pushed harder on Cousins Maine Lobster franchise terms?

Company: Cousins Maine Lobster

Barbara Corcoran backed a food-truck lobster roll concept that became a multi-city franchise. Some fans say she under-structured royalty protections; others say speed-to-scale beat perfect terms. Did Barbara get the structure right?

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Editorial ruling

Barbara's playbook favors operator motivation over extractive royalties in year one. For food trucks converting to franchise, that tradeoff paid off. Tighter terms might have slowed the map.

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