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Did the Sharks blow it passing on Ring (Doorbot)?

Company: Ring (Doorbot)

Jamie Siminoff pitched Doorbot asking $700K for 10% ($7M valuation). Every Shark passed. Amazon later acquired Ring for a reported ~$1B. Were the Sharks wrong — or was the pass rational at the time?

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Editorial ruling

The pass was reasonable on the pitch shown: early hardware margins, unclear CAC, and a crowded security market. What the room could not price was Amazon's strategic premium and Ring's rebrand execution. Classic "pass that looks wrong only after platform M&A."

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