Deal CourtOpen

Are Mr. Wonderful's royalty deals fair to founders?

Company: Kevin O'Leary deals

Kevin O'Leary often structures royalty-until-paid deals instead of pure equity. Founders get faster yes votes; critics say royalties cap upside and drain cash flow. Are royalty deals founder-friendly?

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Editorial ruling

Royalty deals are a financing instrument, not equity. They work when margins support payback without starving growth — consumables, licensing, steady SKU velocity. They fail for land-grab startups. Case-by-case is the honest answer.

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