AU Baby Blankets Net Worth 2024 Update (Before & After Shark Tank)

AU Baby Blankets Net Worth Update (Before & After Shark Tank)

AU Baby Blankets’s net worth is $250,000 as of February 2024. In 2023, the company made $38,000 in sales. They are projecting $100,000 in sales in 2024.  AU Baby Blankets, a sustainable baby blanket brand, was started by Alexandra Ulmer in 2019.

In February 2024, they appeared on season 15 of Shark Tank USA and made a deal with Kevin O’Leary for $80,000 for 35% equity. The final valuation was $228,000, down from the founder’s initial estimate of $320,000.

The show gave more visibility for this product in the market. Following their pitch, the company received a significant number of new orders. If you want to buy their products, you can simpy head to the company website. They deliver their products within as well as outside the USA. 

AU Baby Blankets Net Worth

Net worth$250,000 (2024)
Annual Sales Revenue$100,000 (2024)
ProfitsNot available 
Lifetime sales$138,000 (2024)
InvestorKevin O’Leary
Investment$80,000 for 35% equity
FounderAlexandra Ulmer

AU Baby Blankets Net Worth Timeline

Net Worth 2024$250,000 
Net worth valuation in 2024 after appearing on Shark Tank  $228,000
Net worth valuation in 2024 before appearing on Shark Tank  $320,000

AU Baby Blankets Pitch on Shark Tank

ProductA sustainable baby blanket brand
EpisodeSeason 15 Episode 13
Founder Alexandra Ulmer
Asked for$80,000 for 25% equity
Company nameAU Baby Blankets
Final deal$80,000 for 35% equity
SharkKevin O’Leary
LocationPortland, Oregon

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AU Baby Blankets Founder

Alexandra Ulmer founded AU Baby Blankets in 2019. A professional in the Fashion and Wellness industry, Alexandra has always wanted to use her passion to do exciting things. At the age of 18, she moved to London to learn knitwear design. After years of training, Alexandra started a successful business, merging her expertise and passion.  AU Baby Blankets’s founder, Alexandra Ulmer’s net worth is unknown as of 2024.

Key accomplishments

2024The company now has an expanded product line, including  Cashmere Cloud Collection, cashmere and merino wool, and the elegant Sawa blanket.

The company is well-recognized for its sustainable and non-toxic blankets for babies.

The company was featured on Shark Tank and secured a deal. 


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for AU Baby Blankets and its continued success.

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