It can take some time to see some traffic on your blog. Even when you have some visitors, the numbers might not be as high as you would like, so you might wonder what you can do to improve them. This article will explore tips that have helped countless other blogs garner sizable traffic and audiences.
It sounds simple enough, but creating better content and improving your existing content are some of the best ways to increase traffic. Better content ranks higher, earns you backlinks, and is easier to share because it provides value to your audience and who they share it with.
Creating better content also entails creating content that meets specific needs. Consider who your audience is, what they need, and why they visit your blog. You can conduct additional online research to find out what people are asking or talking about regarding your niches and the topics you write about. You can then incorporate what you find out into your existing and new content.
Although Google says length does not matter, blogs with longer content typically perform better than those with less content. The number of words to aim for is about 1000, but you can create punchy and valuable content of about 500 words and still rank.
You should create in-depth posts, guides, and other types of content. Avoid fluff to pad out your content because adding fluff is almost always a losing game and a waste of time.
Trending topics should not make up the bulk of your content, but they should be a part of it. Trending topics are not competitive, but they will be once more people start talking and asking about them. Once that happens and because you are among the first to talk about them, you will rank high once they become mainstream. The higher ranking will lead to an increase in traffic. You can find trending topics using Google Trends or the numerous exploration tools you can find online.
The number and quality of your backlinks is an important ranking factor because it shows you are an authority. The reasoning is that if high-authority websites link to your content, it must be of high quality, and your website or blog must have high authority.
You can do it yourself, but working with an SEO expert or SEO agency with extensive experience building backlinks is better. You can hire professionals who provide professional SEO consulting services to help you build backlinks and other SEO aspects.
Your SEO strategy should always include using long-tail keywords in your headings and content. These are keywords that have three or more words in them. The two main advantages of using them are that they are less competitive and reflect what people search for.
If you are in the healthy food niche, ranking for “Healthy food” would be incredibly hard. However, targeting “Healthy food on a budget” or “Healthy food meal plans” gives you a better chance of ranking high for those longer keywords. You will also see a good ranking for the shorter phrase in some cases.
In the past, the strategy was to post on as many social media platforms as possible. As these platforms have become specialized, the strategy is to focus on the ones that align best with your blog and the ones where your target audience lives.
For example, blogs featuring many images could benefit from posting on Instagram, those focusing on crafts could benefit from using Pinterest, and those focusing on tech and related subjects could find a home on Reddit or Twitter.
The SEO landscape is constantly changing, so you must stay up to date with what is happening in it. Strategies for increasing blog traffic have changed over the years, but the underlying principles remain the same and can produce great results if used consistently. The tips discussed above have helped blogs like yours increase traffic, and you can use them alongside the services of an SEO professional for the best results.