5 Things To Keep In Mind When Packing As A Small Business 

Keep In Mind When Packing As A Small Business 

Every small business wants to offer the best unboxing experience to their customers. They want their customers to feel special when they open their orders. They envision the excitement of waiting to receive the package, the thrill of going over the packaging, and finally opening it to see what your ordered product looks and feels like in real life. 

But as a small business, budget can be a major limiting factor. Making it essential for brands to get creative and find unique ways to surprise their customers. Packing materials like zip lock bags, bubble wrap, and parchment paper can help secure the products you are sending off. Here are ways to add more sass to your packaging:

  1. Understand how your product will fit the packaging

What’s listed on your website is what you will be selling to your customers and exactly what you will be packing. And it is crucial that your customers receive the product in pristine condition. To achieve this, invest in sturdy packing that stays intact throughout the transit and protects the products from damage. If your product is fragile in nature, double the layers of protective materials and secure using high-quality packaging tapes. Consistency in packaging will help you find ways that work best for your brand, laying the groundwork for future innovations. 

  1. Always seal your packaging properly

Relying on regular adhesive tapes to secure your packages will only take you so far. Instead, consider using industrial-grade tapes made using high-quality materials with a higher-strength adhesive layer. It will ensure the boxes remain secure and close during transit. 

You can consider stamping these tapes with your brand logo or name to add to customisation. Additionally, use appropriate-sized packaging boxes. For instance, the size of packaging boxes will be different for an A2 notebook and an A5 notebook. In case you are packing products of different sizes, using custom inserts like dividers or foam padding can be incredibly helpful in preventing damage due to vibrations or shaking. Using colourful inserts can add to a joyful unboxing experience without adding any extra costs. 

  1. Use clear labels 

Labeling your boxes is important in ensuring the mailing company takes adequate measures to prevent damage. This is particularly crucial if your range of products is fragile and needs to be handled with care. Adding a ‘fragile’ or ‘handle with care’ label near the opening will get noticed easily. You can also stamp them everywhere on the box as a precautionary measure. In case the product is of a sensitive nature and requires special care during transit, be sure to include an easy-to-understand manual highlighting all the precautions to be taken. 

  1. Add a note 

Personalisation can be the key to making your small business stand out. It makes your customers feel valued and makes them want to return for purchases again. Moreover, a note is a great way to express your appreciation for the trust they showed for a small business. You can use this note for other marketing purposes, too. For instance, as a token of appreciation, you can offer them a discount that can be availed the next time they make a purchase in your store. You can also request them to share their reviews or spread the word about your brand in their circle. 

  1. Check regularly for quality 

Regularly checking the quality of materials you are using for packaging creates room to identify flaws and work on them before they start affecting the quality of the unboxing experience your product is offering. It also will safeguard your products from damage during the transit. 

To test this, you can pack the heaviest of products that are available in your store and create a stimulating environment where the package undergoes similar types of turbulences to what it would experience during a real case scenario. You can also try throwing boxes around, carrying them on a commute to a random location or sending them to yourself locally. 

This will help you see if the tape is holding the content of the boxes well or if you need to add more filler material to lower the extent of the impact. Testing your own packaging will also help you find creative ways to enhance the shopping experience. 

Concluding thoughts 

Packaging is a major concern that many small businesses often struggle with, especially the ones that are dealing with cross-country deliveries. Sometimes, even the clearest of instructions fail to protect a product from sustained damage, making it even more crucial for small businesses to use packaging that provides maximum protection against turbulences and challenges faced during transit. All this while ensuring that the customers are getting the best unboxing experience. Small businesses are a cocktail of ideas, inspiration and effort; with the right packaging, you can convey this to your customers as well.

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