In October 2022, Breakout artist JVKE skyrocketed his popularity by releasing “Golden hour,” a song he independently wrote and produced. Golden hour drove him to grab worldwide attention garnering over 100M views on social media platforms. It reached number 10 on ‘Billboard Hot 100.’
However, the song sparked a major-label bidding war with offers of millions of dollars. JVKE turned down expressing his desire to be independent.
“I’m little scared that if I were to bring on a big team, I wouldn’t be as tenacious, or if I got the really big check that would slack off a bit.”JVKE
The rise of JVKE
Jacob Dodge Lawson, whose stage name is JVKE, was born on March 3, 2001. He started playing music and creating songs for the church, and his desire to pursue a music career took root.
During COVID-19 lockdowns, he started creating TikTok videos for his songs. “Upside Down” went viral, receiving over a million streams. Later “Dandelion,” “Hero,” and more songs were released.
JVKE is 6’7” in height with a charming personality. He’s now succeeded and is estimated to have a net worth of 1 Million USD.
The benefits of staying independent
The list of highly successful career musicians chooses to grow to stay independent. Rather than dealing with record labels, artists keep their careers in their own hands.
JVKE says, “I make all my music in my room with my brother,” showing his freedom in his career.
“I don’t have a label promoting me. It’s just me and my brother. Because I want to prove that you don’t need a label to make it in the music industry.”JVKE
Further, being independent allows doing experiments try new creative things control over own music.
anything is possible♬ golden hour – JVKE
The Challenges of signing with a label
Signing with a record label gives them control over their music. More percentage of the profit generated is taken. Record deals own the master rights too.
Many artists made headlines with their negative experiences with record labels, including NSYNC, Black Street Boys, John Forgety, etc.
In 2007, world-known Michael Jackson also accused his record label of racism. “The recording companies do conspire against the artists….they steal, they cheat.”
JVKE’s future plans
Running independently, JVKE may have audience scarcity and financial and marketing issues, and he needs constant work to succeed.
While JVKE reached various feats in his music career, he’s not pulling the brakes anytime soon. Recently in March, he released “This is what losing someone feels like.” He has also started touring, playing shows in Los Angeles and New York.
Although TikTok-led virality seems like an immediate success, JVKE has been playing music since childhood. JVKE prefers to remain an independent artist, although it’s challenging and hard work.
However, managing a music career is highly achievable with complete control over ownership rights and 100% profits.
He is 6 feet and 7 inches tall.
No. JVKE and Hunter Doohan are siblings.