When it comes to web design, the platform you use to design your website will have a massive impact on how that site turns out. 

This is especially the case with beginners – it’s easy to be influenced by handy templates, and can be hard to personalise the site away from the style of the content management system, or CMS.

We explore one of the most common CMS options, WordPress, and why it’s such a good option for beginners, encouraging creativity and facilitating an effective and sustainable approach to SEO. A big thank you to the Webheads team (https://www.webheads.co.uk/) for their assistance and input in this article. 

Easy to use

WordPress is one of the most easily usable and navigable CMS tools available. The dashboard is intuitive, and you can use as many of the functions as you see fit, whether that’s just posting a few articles or using complex add-ons and analysing your outreach. It has well-integrated simple tutorials and suggestions to help you get going, with step by step guides for most functions. 

Trying to learn your way around an unnecessarily complex CMS can be disheartening, and might cause you to give up far too soon.

It’s free

One of the best things about WordPress for beginners is that it’s free. This means you have no commitment to keep using it, and can get to learn the ropes with zero commitment if you find that you don’t get along with the design and dashboard layout. 

For it to be free, you’ll also need to buy a domain name and web hosting option. Some of the paid-for WordPress maintenance packages can provide both of these if you don’t want the hassle of purchasing them separately; if you’re on a tight budget, however, trying the free option and using some affordable domain and hosting options can be a great way of getting started.

It’s customisable

While it’s likely that as a beginner you’ll just start off with a simple website template, the great thing about WordPress is that it’s totally customisable. This means that as your skillset develops and you get more adventurous, you won’t be held back by limited templates. 

Even the themes themselves are highly versatile, and you can change your background, colours, and logo among many other things. There are many plug-ins you can download to get more themes and customisation options, which can help with everything from SEO to colour palette explorations.

It simplifies SEO

Search engine optimisation, or SEO, is a complex subject. The simplification of that coplex subject is part of what makes WordPress’s approach to SEO so useful. 

It lets complete beginners optimise their site with relative ease, partly through simple tutorials and suggestions and partly through the way it codes your content. Plug-ins are a great way to further update your approach to SEO, and there are thousands to choose between to make your life easier and help increase traffic to your site.

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