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In this digital era, social media is constantly changing. It increases its influence on trends, industries, and even markets. Social media dominates all kinds of daily activities, from socializing, buying and selling, or even changing the face of marketing into digital marketing.

It can be a golden opportunity for businesses to have social media as their marketing strategy. Many social media users are the starting point for opening marketing opportunities on social media. 

If you want to conduct marketing through social media, it is not just by posting or publishing content. However, you need to plan carefully and pay attention to essential things like trends that are happening on social media.

It is necessary to reach more audiences and increase customer engagement quickly. Thus, here are the top five social media trends in 2022:

1. Social Commerce on the Rise

Social commerce’s popularity and growth have rapidly increased due to the current pandemic. By 2022, this could be at the heart of the customer shopping experience, as this will increase to more than 100 million shoppers by 2023.

Facebook is one of the examples of social media platforms that became successful in the world of the e-commerce pandemic, even before it started. Then, it expanded to Instagram Shops, which helps many businesses to engage with potential customers through virtual stores.

2. TikTok Continues to Grow

Over the past two years, TikTok has launched several excellent features like paid advertising, business profiles, and a marketplace. So, it is not only just for entertainment but also business purposes. 

Overall, Tiktok is the right platform for businesses whose target audiences are Millenials and Gen Z. By applying the TikTok marketing strategy, companies can succeed in their marketing campaigns. That’s why TikTok is a social media trend that will continue to grow.

3. Short-form of Video Is the King

Video content has always been the king of content on the internet. Its power to attract customers’ attention makes this content popular among businesses. 

According to research, 60% of video content posted to social media is less than two minutes long, including video content uploaded via Facebook, Instagram, Twitter, YouTube, etc.

So, you can anticipate short video content will still be a social media marketing trend in 2022 for the future. Several short forms of video marketing can reach a wider audience, like explainer videos, How-to videos, product videos, etc.

For example, when you run a business in the blockchain industry, you can post your blockchain videos on all your social media platforms. It is proven to increase brand awareness and conversion sales and attract audiences’ attention.

4. AR and VR Will Become Mainstream

Metaverse predicts that Augmented Reality and Virtual Reality will become mainstream in the next few years. The term metaverse was first coined in the 1992 science fiction novel Snow Crash. The goal is to make an entirely new virtual world.

Mark Zuckerberg is continuing that fictional dream by combining gaming, social media, entertainment, e-commerce, and the work environment into virtual reality and augmented reality platforms that everyone can use.

5. Paid Ads Will Become Necessity

Social media is growing significantly in the marketing field. Especially now, most brands are forced to reduce marketing activation due to the Covid-19 pandemic and shift part of their marketing budget. Paid advertising on social media has become a necessity.

No wonder social media paid ads feature help businesses attract potential customers. So the company must prepare a larger budget for marketing through social media. Paid ads are worth investing in your business’s growth these days.


In 2022 and beyond, social media will still play an essential role in how people interact with each other and their business goals. Social media is constantly changing, forcing businesses to keep updated with the latest trends and understand what works (and doesn’t) in marketing strategy.

With the top trends mentioned above, you will soon achieve a successful social media campaign to reach your target audience in 2022 and beyond. That way, you will also be able to compete in today’s digital businesses.

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