Growing an ecommerce business in multiple continents is every ecommerce business owner’s dream. But it needs knowledge, experience and many more things. You should also understand legal things for import and export of goods for every country. Here we will give you the best tips to grow your ecommerce business internationally.
Research
It is different to sell nationally and internationally. Before launching new products, do some research on customer requirements, what is trending in that country and who are your competitors in that country. Check the price of products that are in demand in that country. For the first time, sell products that are in demand in specific countries.
Website optimisation
Check your ecommerce website speed with different tools. Optimise it so that it can run in slow internet connection.You can compress images to make web pages light. Also, your website should work well on mobiles and tablets. Check your website on a mobile phone and solve issues if any while using your ecommerce website on mobile phone. Mobile friendly website will help you to improve ranking in search engines. If you are Interested to improve your ranking and want someone to help you in graphics work then seo group buy is the best choice for you.
Telephone System
Voip or hosted telephony? If you have the same question then use of the Voip telephone system for your international ecommerce business is a great idea. It has many benefits over hosted telephony. It will help you to stay online 24/7 and can give answers to your customer’s queries immediately. Customer service is one of the most important parts of any ecommerce business. So, use this service for better customer satisfaction.
International Payment
There are many secure gateway services available in the market. Choose one of the quality services that provide security and easy to use. Check these options as per the country.
Research which payment gateway is more popular in a specific country. People do not like to use money transactions on the website that they have not used before. So, using the payment method that is familiar for customers will boost your sales.
Besides popularity, from the user’s point of view, the security of payment is the utmost, while dealing with a website, a user should check a grey padlock in the browser. It states that the website is safe. Moreover, a user can also check which type of SSL certificate a site does carry, for example, a site may have a low-cost or cheap wildcard SSL that is able to secure other subdomains of a website. It depends upon the site’s structure that which SSL security is suitable. A website enabled with HTTPS can bring more conversions and security.
International shipping and returns
Make arrangements for international shipping and returns. Mention all fees for shipping products to specific areas of any country. If possible then give your customers free shipping. People like free shipping products over products with shipping charge. Reason for that is customers like to buy products that cost similar as mentioned in the product catalog.
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More customers return back after seeing shipping fee at the time of payment. It is better idea to increase price of products slightly and remove shipping fees. Also, you have good return policies. Products that have an easy return are more likely to sell more.
SEO
Do SEO of your ecommerce website. Check keywords that have more volume in the country where you want to sell the product. With your own ecommerce website, you can also sell on other ecommerce platforms like Amazon and Ebay. It will also give ideas about what products are selling more in different countries.
Add your website in google analytics so that you can know from where your traffic comes. You can also see what keywords of your ecommerce website are ranking in Google search result with the help of Google Search Console.
We hope these tips will help you to grow your ecommerce business globally.
