The website you create for your furniture store should be facilitating sales and making it easy for customers to connect with your business. However, you need to do various things to ensure the website is effective. It should be delivering leads, capturing the details of the visitors, and improving the experience of the user. If your website is not doing the above such that it is not generating leads into your furniture business, here is what you need to do.
Increase the Engagement Time
The more a visitor stays on your website, the higher the chance of purchasing your furniture. So, you need to know how you will deal with customers who leave the site too soon or retaining your existing customers. There are various ways you can increase the engagement time on your website like offering quizzes and other tools to improve their experience. Amasty has an excellent solution for keeping your visitors longer on your website. You need to know that apart from bringing a customer close to purchasing, the more time they spend on the site helps Google to recognize you, and this can improve your ranking.
Categorize your Items
Another way of improving user experience and making your website user-friendly is by categorizing your items. Depending on the type of furniture you sell in your store, you can categorize them based on various factors. This helps shoppers to narrow down their list when searching for the right furniture for them. Another way of helping shoppers on your website is by helping them make their decision through fun quizzes. Apart from getting leads that will generate sales, you also get to know more about your prospective customer and their preferences.
Track the Customer’s Search
Before you respond to your prospects, it is crucial that you track down their shopping journey first. See the items they viewed, the time they spend on the page, and the pages they have viewed. This gets you more information about your prospective customer, and you can easily make other suggestions that suit them. It will also help you to know which part of your furniture website is not effective and how to improve it.
Personalize Website Experience
It is possible to leverage the cookies on your website to personalize the experience. A PERQ software allows you to track down the user’s behavior and what they shop in 180 days. This way, your website will always remember the user every time they visit. It can remember their names and details such that they don’t have to re-enter them when they come back. Give the users personalized promotions and suggestions. Most of the users will confess that shopping online is enjoyable and easy with ease of navigation.
These are essential features you should incorporate into your furniture website to generate leads. Ensure you use them on the website to improve user experience, guide your clients on where and what to shop, and funnel leads. This way, you will be able to increase sales. Your website is a critical tool of marketing that you must focus on.