The year is 2023, and online presence is no longer an option. Developing your web presence via the website is a trend that millions of new and existing businesses are moving towards. Whether you’re a wholesaler, provide food delivery, or sell fashion accessories, creating your website is a way to stand out.
But, Does Your Business Needs A Website?
Before we look at the different tips and tricks for creating a website, it’s important to understand the why behind digital presence. No matter the size of your business, your brand needs an online presence.
Having an online presence allows your brand to:
- Attract new customers
- Stay in control of your brand
- Save time and money in your operations.
Without a web presence, your business misses out on the opportunity to reach billions of people in no time.
In this blog, we look at the different tips and tricks to create an outstanding website. So continue reading as we look at some unique factors that could add to your website and revenue.
Keep The Design Simple, Fresh, & Unique
Your website’s homepage will be your operations’ making or breaking point. It is the first thing potential clients see when they visit your website. Therefore, ensure your homepage addresses the important queries of new or first-time visitors.
Some of these queries could revolve around the following:
- Who are you
- What’s your company’s motto
- Insight into your operations
- Possibilities on your website.
Consider the impression and message you want to convey to your consumers and potential clients. However, don’t emphasize too much on decorating your website. Remember, the key to a great homepage is simple, fresh, and adequate design elements. Avoid overcrowding your website, as it might confuse and distract visitors.
Consider The Different Sources Your Visitors Could Be Coming From
The growth of mobile commerce will be at an all-time high in 2023. Stats suggest the industry is around 6 trillion dollars and might reach 10 trillion by 2025. Looking at such numbers, it’s evident that your business can’t miss out on such a prospect.
Therefore, ensure that you create a website easily accessible across both web and mobile phones or tablets. Avoid designing pages with a huge display that might hinder your loading speed.
You could also avoid developing a website with complex navigation or Flash animation, as using Flash on Apple devices is impossible. For your website to draw sales from different sources, ensure it works similarly across different devices.
Be Smart With Your Website Elements
Your website comprises numerous elements that add to the customer’s journey. However, many beginner entrepreneurs fail to realize that they don’t need to start developing every element from scratch.
For instance, if you’re an entrepreneur with an understanding of cryptos, you needn’t invest your time creating a payment gateway to accept the same. Instead, you could install the CoinGate and significantly reduce the time and investment behind creating things from scratch.
What’s more? Your business won’t attract additional taxes when using CoinGate to accept and receive crypto payments.
Find Headlines That Improve Conversions For You!
While business owners are more focused on determining the appeal of their website, most of them tend to miss out on the significance of having impactful headlines. If you’re a business owner who understands marketing, never undervalue the impact of a strong headline or subhead.
Yes, they’re not as effective as eye-catching images or videos to attract consumers and capture their attention. Instead, a well-written headline or subhead your customer can connect to allows them to connect themselves with the brand and improve your chances of a sale.
Therefore, ensure your headline describes what you are selling. For instance, if you’re a restaurant owner, you’d want your headers to look like: “Hot Noodles Delivered To Your Door.” This is a compelling headline than “Do Try Our Speciality NoodlesGet Our Specialty Product.”
It clearly explains to the customer what you are offering and how it will get to them. Interestingly, having such great headlines also adds to your SEO efforts.
Remember, Taller Can Be Better Than Shorter
No matter the information we provide on our website, nothing feels enough. Besides, why not? Being a beginner online business owner, you want to provide all the details to your customer and ensure their chances of success.
However, space consciousness and website loading speed often limit us from dedicating much space to all the information.
But what if we told you that you wouldn’t need to spend a lot of room in your website design to include information to display to your visitors?
You no longer have to worry about page space or speed when presenting all the content on a large scrolling page. On the contrary, research suggests that conversion rates might rise by as much as 30% when there is more information to scroll through.
This brings us to the end of our blog on the tips and tricks you could use on your website. Now that you have some amazing tips and tricks to deploy, start producing exceptional sites and attracting new visitors. All the best!