Do you think online shopping has made it too easy to purchase? Well, if yes, you should be happy to hear that product video ads are making a comeback. The reason is simple. They say “images speak louder than words”. The same goes for the video. This can explain why you are using product video ads today more than ever before.
Product video ads are exploding all over the web, and they are the biggest thing that can impact your sales since AdWords. You’re probably wondering, what are these magic videos I keep hearing about and how do they work? Well, in this guide we’ll walk you through how product video ads work, help you understand how businesses can benefit from advertisements, and give you a few tips on how to make the most of your limited budget.
Know Your Target Audience
To make your product video ads a success, you need to know your target audience and what it wants from you. There are many audiences for different types of products. For instance, if you are selling a car, then your target audience would be people who are looking to buy cars. If your product is a mobile phone, then the target audience would be people who want a new phone or have an old one that needs replacement.
Create a Storyline
Knowing your target audience will help you create effective videos that appeal to them. You can even use different kinds of media to impress your customers and make sure they understand what you are offering.
Your main goal with these ads is to tell a story about your product and why it’s so great for consumers. You’ll need a compelling storyline that engages viewers and gets them interested in what you have to offer. You can do this by talking about how long your company has been around, how much experience you have, what makes your company unique and why people should choose you over anyone else selling similar products.
Use High-Quality Video
Video quality is a critical component of product video ads. The higher the quality, the better the experience for viewers.
In fact, according to Google, “ads with high-quality video have a 10% higher click-through rate than those with low-quality video.”
Here are some tips to create high-quality videos:
- You don’t have to worry about the file size of your video. You can use a video compressor for that. Instead, focus more on the quality of your video. A minimum of 720p is recommended; 1080p and 4K are even better. If you’re using an iPhone or Android device, make sure you turn on your camera’s highest resolution before recording your video.
- Minimize distractions in the background by shooting in a quiet room or outside in a well-lit area (but not too bright). Avoid reflective surfaces and keep any objects that can move out of frame (like pets).
- Make sure there aren’t too many people in your video. Too many people on screen can distract from what you’re trying to convey about your product or service by simply being there — and if someone makes an unexpected movement off-camera, it could ruin your entire shot!
- Use natural light whenever possible — but avoid direct sunlight as it can cast shadows on people’s faces and cause washed-out colors.
After the shot, begin to do some edits with the movie maker online. Make sure it will look engaging and eye-catching!
Keep It Simple But Engaging
Video ads work best when they’re straightforward and easy to understand. People don’t have time to watch something that’s complicated or difficult to follow. Focus on showing people exactly what they should do next and leave out anything that doesn’t help them make a decision about whether or not they want your product or service.
In addition, simplicity doesn’t mean not doing something amazing. You need to make sure that your video ad is dynamic and visually appealing. Creating GIFs from your video clips through GIF maker is one of them!
Subtitles can be a great way to make your product videos more accessible. They’re perfect for international audiences, and they can also help people who are hearing-impaired or learning English as a second language.
If you’re an eCommerce store, adding subtitles to your product videos is an easy way to reach a wider audience.
“It’s a great way to bring in new customers,” says Neville Medhora, founder of Subbly. “If you’re trying to sell something in English but most of the world doesn’t speak English, subtitles are a good way to get the message across.”
Subtitling your video can also help you with SEO efforts by allowing search engines like Google to crawl the text on the screen.
Add a Call To Action
If you’re creating a product video ad, it’s important to add a call to action at the end of your video. A call to action is what brings people back to your website after watching your video content.
This is why it’s important to include an end card in your product videos that says something like “Click here to learn more about this product” or “Click here for more information on this product.” These are great ways to get people interested in the subject matter of your video and make them want to purchase it immediately.
Include Testimonials From Your Customers
Product reviews from experts or influencers can help convince viewers of the value of your product, but nothing beats hearing from someone who has actually used it — especially if they’re saying positive things about it! You can ask for customer testimonials directly through email campaigns or social media posts; however, making it as easy as possible for customers to leave reviews goes a long way toward encouraging them to do so.
This post wraps it up by showing that product videos are an effective method for driving your sales, as well as increasing your spending capacity. Because of the way these videos work and how they tap into different buying styles, you can see why they might be a great asset to your business.
Angel Bacasmas is a PR Outreach Specialist at VEED.IO. She is passionate about arts, music, and fashion. She spends her free time reading books, watching movies and playing sports.