St. Patrick’s Day is a big holiday for bar owners. In fact, it’s the fourth most popular drinking holiday behind New Year’s Eve, Christmas, and the Fourth of July respectively!
If you want to cash in on some of the “green” that comes along with approximately 13 million pints of Guinness (which is how much celebrators consume on average), here are a few ways to promote your bar’s happy hour offer on St. Patrick’s Day.
Happy hour is a great way to bring customers into your bar, but every bar in town will be offering happy hour specials on St. Patrick’s Day. If you want to stand out, it’s always a good idea to do a little more.
Offering a special menu of Irish-themed food and drinks is a great way to bring more people through the door to enjoy your happy hour offers.
For drinks, it’s hard to go wrong with a glass of green beer. It’s a classic for a reason! Plus, all that green foamy deliciousness looks great in a promotional social media post! You can also offer other Irish-themed drinks like Irish whiskey specials or other green cocktails.
On the food side, typical Irish dinner dishes like shepherd’s pie and corned beef and cabbage are must-haves for any St. Patrick’s Day menu. You can also serve some traditional Irish breakfast or lunch meals to bring in customers and get the happy hour festivities started early.
If you don’t have a kitchen in your bar—which many don’t—finding an Irish-themed food truck is a great way to offer your customers Irish food without needing to pass a kitchen health inspection.
Everyone loves Irish music
Irish music is another great way to set the mood for your St. Patrick’s Day happy hour festivities.
Live music is a great promotional tool for any happy hour. Even before the day of the event, the band will likely promote your bar through their channels. After all, they don’t want to play for an empty room! You might be paying for the band, but you’ll also get all their fans and marketing prowess along for the ride.
In addition to the extra promotion before the performance, live music will also help bring passersby into your bar. It’s hard to resist the sound of an upbeat Irish jig, especially from a live band. You’ll be able to attract more business to your happy hour just from the sweet sounds alone.
While all the food, music, and festivities are certainly draws to bring people into your happy hour, customers need to know that all the goodies are actually happening if they’re going to show up. That’s why it’s important to start your St. Patrick’s Day marketing campaign well before the actual holiday.
A few weeks before St. Patrick’s Day, start posting promotional content on your social media feeds. It acts as a little teaser to all your followers and makes sure they mark the date on their calendars.
When it comes to effective St. Paddy’s social media content, include lots of shamrocks, clovers, hats, and pots of gold to really set the mood. The more green you can include, the better!
If you’re not a designer, that’s okay. There are plenty of free templates for Instagram posts online. Simply download the template that best fits your bar’s style, add your content, and you’re ready to post.
You can use menu templates to show off your special Irish menu, flyers for the band you’ve booked, or any other details about your St. Patrick’s Day shenanigans to draw in more customers to your happy hour.
Post flyers around town
Just because digital marketing is all the rage doesn’t mean you should forget about old-school marketing tactics. Spread promotional St. Patrick’s Day posters all over town to let potential customers know about your happy hour deals.
You can post your flyers in other businesses, in public parks, or hand them out in front of your bar. No matter how you decide to get the word out, promotional posters are a great physical way to tell the neighborhood all about your holiday activities.
Once the day of the event arrives, you can use the posters on your tables and around the bar to showcase your special St. Patrick’s Day happy hour deals. That way, customers will have an easy way to see all the goodies they can enjoy, and your bartenders don’t have to answer the same questions all day.
Set up a photo booth
There’s no reason that you should do all the promotional work yourself. Setting up a St. Patrick’s Day-themed photo booth in your bar is not only a great way to provide your customers with a little extra fun, but it also helps spread the word of your happy hour specials on social media.
Every time someone takes a picture at your photo booth, there’s a good chance they’ll post it to their social media feed. If you include your bar’s name in the background, all their friends and followers will see where they are and the great time they’re having, making them want to come and check it out for themselves.
Photo booths are a great marketing tactic, especially if your St. Patrick’s Day festivities last over an entire weekend. That way, everyone who sees the pictures from the first day still have time to make it out and enjoy the party.
Grab some green this St. Patrick’s Day
St. Patrick’s Day is a great holiday for bar owners to really bring in the customers. With a special menu, some live music, a great social media marketing campaign, promotional flyers, and a fun photo booth, it’ll be nearly impossible for customers to pass up your happy hour specials.