As you may have noticed, using emojis is a trend that is here to stay, because these small images can mean the world to your business in terms of marketing, and we will explain why.
In this blog post, we’ll look at what Emojis are and why everyone loves them so much. We’ll also go over 5 Reasons Why You Should Use Emojis on Social Media and how to incorporate them into your posts. Let’s get started!
Emojis not only represent human emotions, but also various situations, objects, humans, and places. This includes everything from hospitals to spaghetti plates, families with children, extraterrestrials, and even weather conditions.
First and foremost, Emojis are an ideal communication element for these times when everything has the stamp of immediacy, because, as we all know, a picture is worth a thousand words(And in one go!). But wait, there’s more. “Emojis are the best way to add personality to a purely textual conversation,” says Jeremy Burge, founder of the online Emoji encyclopaedia.
Indeed, many times the text alone is insufficient to convey the intended meaning of a sentence. For example, the simple phrase “I have news” does not convey a sense of contentment or sadness, and it does not say much, whereas the option “I have news” is much clearer.
Why and How To Make Use Of Emojis on Social Media?
Emojis are now commonly used in text messages, social media posts, and even profile statuses. As a result, emojis allow us to express our emotions much more effectively in our messages and content than a simple text. So, why not use them if they make your social media posts more entertaining, engaging, and interactive?
1- To be more specific
“Less is more,” as the famous adage goes, and this perfectly applies to the way Emojis work. As previously stated, these images have the ability to communicate a lot with little (just a simple view is enough to make sense), which is why they are recommended for all Social Media Strategies.
2- To provide memorable information
The fact that emojis are easily identifiable images contributes greatly to the fixing of a meaning and the transmission of an emotion associated with said information. That is why if you want to convey a state of mind related to your brand, using emojis in your posts is the most recommended.
3- To attract millennials to its contents
As you may know, “millennials” are people who spent their adult lives during the millennium transition, or those born in the 1980s or early 1990s.
Because of their historical circumstances, these people have grown up with Emojis and communicate with them on a daily basis through various social media platforms. That is why, if you are trying to sell a product or service to the general public, I strongly advise you to use Emojis in your publications.
4- To transmit happiness
Emojis, as previously stated, are capable of amplifying all types of emotions conveyed in a message. What is required now in terms of Digital Marketing is for people to associate positive emotions with your business or proposal. There is nothing better than using happy Emojis to accomplish this!
5- To tell a story
As you may have guessed from the title of this post, children are not the only ones who enjoy a good “story with pictures.” Indeed, the expressive power of Emojis is such that their presence can greatly increase the impact of your message.
That’s all for today! Add as many Emojis as you can to your publications and let us know how they turn out… We’re sure they’ll be very positive!
The Untapped Marketing Power of Emojis
Have you used emojis in your social media posts and messages to engage and interact with your followers? As a result, you might want to reconsider your marketing strategy. As a result, it is past time to incorporate emojis into your messages. Finally, it’s time to capitalise on your customers’ attention.
Of course, in order to successfully incorporate emojis into your social media marketing, you must consider the same factors that you would for any outreach campaign:
• Brainstorm over your target audience and question yourself:
o Will they respond to emojis?
o With what will they emotionally connect?
o What emojis do they already use?
• Think about brand consistency and ask yourself:
o Which emojis best represent my core values?
o Which emojis come to mind when I think of my brand?
• Consider your campaign’s message and ask yourself: o What do the emojis I want to use mean?
o Will my message be understood?
Emojis have made significant inroads into the public lexicon, and as virtual assistants become more common and brands strive to meet their customers on whatever medium they prefer, you can expect emojis to continue to play a role in how we communicate.
Finally, I hope you’ve learned how to properly incorporate emojis into your social media posts. So, what are you holding out for? Have some fun incorporating emojis into your text.