In 2023, businesses are looking for more creative and effective ways to optimize their visibility in search engine results pages (SERPs). SEO opportunities such as helpful content, E-E-A-T, and People also ask are key to success. As there are several other updates that can help your website grow, these three are the most effective.
Whether you’re doing SEO in-house or have hired the best SEO company, you cannot miss these three updates. This article will explore all these three SEO opportunities in more detail, helping you to optimize your website in the most efficient way. But first, let’s answer a popular question.
Do I really need to care about the new updates from Google?
The answer is a big yes! SEO updates from Google can drastically change the way you do digital marketing in 2023. It’s important to keep up with these updates so that your website stays ahead of the competition and ranks higher on SERPs.
When your website is regularly updated with relevant and quality content, it builds trust with both Google and your target audience. This also increases the chances of ranking higher on SERPs. Therefore, investing in helpful content is an important SEO strategy for 2023. Moreover, it also helps your enterprise gain a competitive edge.
Moreover, it becomes easier for people to find the information they need on your website. On this note, let’s explore these three popular SEO opportunities and capitalize on them by optimizing your website.
Google’s helpful content update:
To ensure users get the right and high-quality information, Google has rolled out the helpful content update. This algorithm ensures that only those websites with useful and relevant content will appear higher in the SERPs. These results are identified by Google based on user engagement and other metrics.
For businesses, it is important to create content that users will find helpful and that provide value. This includes user reviews, comparisons, rankings, and buying guides that are accurate and up-to-date. Additionally, you must make sure your content is well-structured and easily accessible to users. You can also conduct competitor analysis to understand what works for them and incorporate it into your content.
Tips to optimize content for helpful content update:
- Research your audience and create content that is relevant to their needs.
- Make sure your content is well-written, accurate, and up-to-date.
- Optimize content with the right keywords and phrases to improve visibility.
- Make sure your content is easy to read and understand by using formatting and headings.
- Create content that is helpful and provides value to the user.
Google’s E-E-A-T algorithm:
Google’s E-A-T refers to the Expertise, Authoritativeness, and Trustworthiness of a website. It is used to determine the quality level of a website based on its content. Google aims to surface pages with content from authoritative sources that are likely to be trustworthy for users. To ensure this, you must create quality content that is backed by research and reviews.
Recently one more thing is added to this concept, which is “experience”. The additional E in the acronym stands for Experience. This focuses mainly on the user experience and how it affects search engine rankings. Google takes user experience very seriously and it’s crucial for website owners to create content that provides a good experience.
To get the best SEO services from an agency or from your in-house team, it’s important that you ask for the help of a professional who can create content that is backed by expertise, authoritativeness, trustworthiness, and experience.
Tips to optimize content for the E-E-A-T algorithm:
- Create authoritative and trustworthy content with research and reviews.
- Make sure your website is user-friendly, fast loading, and has an intuitive design.
- Include customer testimonials or expert opinions in your content to add credibility.
- Make sure your content is written by a professional or someone with expertise in the topic.
- The relevancy of the content should be provided with data and facts.
Google’s People Also Ask feature:
While browsing anything on Google, you must have come across the “People Also Ask” feature. This is a helpful way for users to find more information about their query in an organized manner. It offers suggestions that are related to what the user is searching for and provides a few questions and answers.
For businesses, this feature offers a great opportunity to show up more often in SERPs while providing valuable information to users. To optimize content for this feature, you must have clear questions and detailed answers creating a more comprehensive answer.
Businesses can have several benefits if they include an FAQ section on their website. This feature helps websites to answer the queries of the users quickly and also serves as an opportunity for SEO. There is no guarantee that your FAQs will rank but the chances of appearing in the “People Also Ask” box increase.
Tips to optimize content for the People Also Ask feature:
- Identify the most commonly asked questions related to your topic and create content around them.
- Create short and concise answers with relevant information that is easy to understand.
- Include the FAQ section in your website and update it regularly.
- Make sure the questions are relevant to the user’s query and provide value to them.
- Optimize the content with relevant keywords and phrases to increase visibility.
Wrapping up!
These are some tips to help businesses optimize content for helpful content updates, Google’s E-E-A-T algorithm, and the People Also Ask feature in 2023. SEO is an ever-evolving field and it is important to keep up with the latest updates and trends. Content should be created with an eye toward achieving better rankings and providing value to users.
By following the tips mentioned above, businesses can have higher chances of appearing in SERPs and staying ahead of their competition. If you don’t have an in-house team, it’s better to hire the best digital marketing company and get the best SEO services from them to keep up with the latest trends. With a good agency, you can be sure that your content is updated and optimized for a better ranking.
