Elon Musk, the CEO and founder of SpaceX, Tesla, and the CEO of Twitter, has dropped a bombshell announcement as he assigns a new CEO for Twitter. Elon posted a tweet declaring that the new CEO is female and she will be taking her seat in 6 weeks. Millions across the world were shocked by the revelation and were curious about who she was and where Elon will be after this appointment. 

Elon has been silent about the identity of this new face at first. Rumors came forth that Elon has picked Linda Yaccarino, the Chairman of NBCU and Marketer, to take the reins of Twitter. Putting an end to the speculations, Elon later announced Linda as the new CEO of Twitter.

In writing this article, we have used information from sources like The Guardian, Reuters, The New York Times, NBC News, and other social media. Get ready as we explore what we know so far about Elon Musk’s decision to appoint the new CEO and Linda Yaccarino.

The official reveal of Twitter’s New CEO

Elon Musk made the Shocking announcement on Thursday, 12th of May 2023. “Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~ six weeks! My role will transition to being exec chair & CTO, overseeing product, software & sysops,” Elon said on Twitter

Although the identity of Elon’s pick remained a mystery at the beginning, many have speculated that the seat will be taken by Linda Yaccarino, a global leader, marketer, and the Chairman of NBCU. Linda interviewed Elon at an advertising conference held in Miami last month. At the meeting, Yaccarion shared, “Many of you in this room know me, and you know I pride myself on my work ethic,” adding, “Buddy, I met my match.” 

To support the rumors, the Wall street journal reported that Linda was in talks for the position. Elon officially revealed the new CEO later on the same day. “I am excited to welcome Linda Yaccarino as the new CEO of Twitter,” shared Elon on Twitter.

Why is Linda Yaccarino Elon’s best pick for the CEO? 

Linda has made her name for strategic and operational excellence by transforming over 70 Million USD of premium video ecosystems. As the chairman of NBCU, she currently oversees the global and national Ads, Marketing, Ad Tech, Data and provides strategic insights.

Linda has launched the first ad-supported streaming service and has managed to generate over 100 Billion USD in ad sales. Furthermore, Linda’s vision built the One platform that unified the consumer touchpoints. She also became one of the top 100 female executive heroes by NBCUniversal in 2022

Elon’s pleasant meet-up with her at the advertising conference in Miami last month strengthened their vision of the industry. With her talent and expertise having no doubts, Linda Yaccarino became the first female to obtain the CEO seat since it was founded in 2006.

Further, Elon has mentioned his trust in Linda and the path Twitter will be directed on. “I think people from both sides of the political spectrum will find Linda to be Smart, fair, and reasonable,” added Musk on his Twitter.

What will the future of Twitter look like with a new CEO?

With the acquisition in October 2022 at the cost of 44 Billion USD, Elon has made significant changes to Twitter. He has shaped Twitter’s policy, ensured data privacy, enabled free speech, the makeover of the UI, etc. “I will resign as CEO as soon as I find someone foolish enough to take the job! After that, I will just run the software & servers teams,” Elon tweeted.

Even though Musk has stepped down from the post of CEO, he will continue to have his grip on Twitter. He will continue as the Executive chair & CTO while overseeing products, software & sysops. The expectations from the new CEO and the plans on where it’s heading after this new appointment remain confidential. However, at the World Government Summit held in Dubai, Elon mentioned wanting more financial stability and a proper product roadmap. 

Elon shared about the need of retaining open-source transparency and free speech even after the new appointment. Investors and experts in the industry believe that Twitter will experience some groundbreaking changes in terms of data, measurement, Ad Tech, and global/local partnerships. 


Elon Musk has dropped a shocking announcement on Twitter about handing over the reins of Twitter. The identity of the female CEO was kept a secret at first. But Musk later declared that the new CEO is the NBCU Chairman and Marketer Linda Yaccarino. Elon expects to transition to Executive chair & CTO while overseeing product, software & sysops.

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