Naming Your Start-Up: 3 Tips

A business name acts as a face to the world and should make it easier for customers and others to remember your start-up. The best business names have certain qualities: they stand out and signal either a feeling or specifically tell you what your business does.

But coming up with a good name for your start-up is not something you do overnight. Unless you get a sudden flash of inspiration, of course. But unfortunately, not everyone is that lucky. Check out our 3 tips to make the process of naming your start-up just a tad bit easier.

  1. Make sure the name fits as a domain

Can you use the business name as a domain for your website? If so, is it available as a domain? 

Making sure that the name fits as a domain and that the domain is available is necessary today because we are dependent on the internet. A company is considered less credible if the website has a domain but is called something completely different. If you need inspiration for a name for your start-up, you can use and at the same time check that the domain is available.

Be sure to check the name’s availability on social media too. Social media has become a powerful tool for branding businesses, especially start-ups, as it allows you to reach the masses without much investment. Make sure you read this article on The Right Way to Use Social Media Platforms for Marketing Your Brand.

  1. Pick a name that is “brandable”

Choosing a name that is “brandable” i.e. that you think will become a brand can be a very good idea. This does, however, depend on the sector in which your start-up will be active. Spotify and Apple are good examples of names that are easy to remember and build on brand recognition. However, it is good to have a strategy for building the brand from scratch if you choose that route, since this often requires quite a lot of money, something start-ups usually lack.

So, what characterizes a “brandable” name? Well, a brandable name should be relevant to the business, unique and memorable, and feel reliable and easy to both pronounce and write. In other words, an impactful business name that makes the branding easier.

  1. Choose something descriptive, but not too restrictive

A descriptive name clearly shows what your start-up offers, but at the same time it can limit the possibility of expanding the business in other areas. 

For example, if your start-up plans to expand its business in the future, there is a risk that customers looking for something specific will not choose your company because of the fact that your business name does not represent it. Thus, you should choose a business name that is descriptive, but not too narrow because that may limit the opportunities to increase revenue.

That said, maybe you should not name your start-up after the street where your office is located right now (at home in your living room) or the only IT service you specialize in at the moment. Think long-term!