To be successful at selling virtually, you’ll need to master the virtual platform you plan to use. Most virtual videoconferencing platforms, such as Zoom, for example, offer a wide variety of features that allow users to do almost anything they can in person and more. But if you’re not familiar with the presentation platform you’re using, you’re bound to run into obstacles during your sale. Whether you use just a straightforward program or multiple different platforms, being comfortable with your programs will help you immensely.
One of the biggest aspects you should consider when starting virtual sales is the online platform that you’ll be connecting with clients on. Here are some of the basics on how to master your online selling platform and some tips to help you take full advance of its features.
The Top Online Platforms for Sales
As online work has become more and more popular over the past few years, videoconferencing platforms have stepped up to the plate, offering broad ranges of features and even gearing their aim toward making business more efficient. Some of the top current videoconferencing platforms for virtual sales right now include:
- Zoom Great for Video Sales
Zoom is one of the most, if not the most, popular videoconferencing applications. If you haven’t used it, you’ve most likely heard of it. Zoom is a videoconferencing platform that became especially popular during the pandemic because it was one of the only programs that could support conferencing with multiple people in high quality. The program has a wide range of features, from recording a meeting and converting it to an MVP to users being able to add a background.
- Microsoft Teams Is an Excellent Choice
Microsoft Teams is another popular videoconferencing software that is especially helpful for organizations. Teams allows for easy collaboration as well as high-quality video and audio feeds between those involved. It’s highly used by businesses as well. Microsoft Teams is an excellent choice for anyone that knows their meeting may involve a lot of other data and sources that need to be shared.
- Google Meet Connects to Google Accounts
Google Meet is another common videoconferencing platform to use within the business world. It includes similar features as Zoom and Microsoft Teams and allows you to connect your Google accounts, which is incredibly useful. It also allows call-ins from dial-in numbers that don’t have the Google Meet app.
Ways to Master Your Platform
Learning any new program can be difficult at first. Luckily, there are multiple ways that you can learn to quickly master your platform and use it with ease:
- Watch Tutorials
One of the best ways to learn an online program is by watching tutorials. Most popular programs offer video tutorials on their site for users to watch to get a better grasp of their site and its features. You can also find many helpful tutorials on YouTube showing you how to properly use a program.
- Use the Platform Often
No matter how many tutorials you watch or articles you read on how to use a program, the only way you will get familiar with it is by using it often. After deciding what program you want to use, make sure to play around with it every day, regardless of if you’re using it for work, and try to get yourself comfortable with the locations of important aspects like tools, settings, and other features.
- Get Familiar With Shortcuts, Tools, and Other Features
One fundamental way to improve your performance on a program is by familiarizing yourself with the different features and shortcuts you can use to your advantage. While every program is different, they all offer a wide range of features that can be used in meetings, such as sharing your screen.
Important Features to Note
When it comes to videoconferencing, there are three key features you should know how to use:
- The Mute Button
A mute button is an essential tool in any meeting. Whether you have loud noise in the background or you have to clear your throat, muting your microphone allows you to take a second without your audience hearing you. The mute button is also a great help for the audience, especially when they are a group listening to a single person talk.
- Share Your Screen Option
One tool that has become incredibly useful as more work has gone online is the share your screen option. This feature allows anyone to share their computer screen with those in the meeting, allowing them to follow along with whatever data you may have on your computer.
- Record Meeting
Most videoconferencing platforms give users the option to record sessions with just audio or both audio and video. This can come in handy when someone can’t make it to a meeting or you want to listen again to what someone said. Knowing how to use the record meeting feature on your program will come in handy much more than you think.
No matter what you’re trying to sell online, it’d be impossible if it wasn’t for the videoconferencing platform you use to connect with potential clients. That’s why knowing how to use your platform plays such a significant role in selling virtually.
To learn more about online sales and the power of negotiation, check out Shapiro Negotiation Institute’s selling virtually module.