DUDE Wipes, famed for its innovative personal hygiene products, just launched a new manufacturing hub in Morristown, Tennessee, further solidifying its growth in the hygiene market. This strategic move comes as the company now boasts a valuation of over $300 million, with projected revenues hitting $110 million in 2023, a significant leap from $70 million in 2022.
Mark Cuban, a well-known advocate of American manufacturing and the company’s investor since its debut on Shark Tank, proudly retweeted the announcement of the new hub, stating, “Another one of my @ABCSharkTank companies is expanding manufacturing in the USA! @DUDEwipes FTW!”
RELATED: MARK CUBAN’S MOST SUCCESSFUL SHARK TANK INVESTMENTS
The new facility is set to create over 30 jobs and aims to enhance its total production capacity to over 1 billion wipes.
Another one of my @ABCSharkTank companies is expanding manufacturing in the USA ! @DUDEwipes FTW ! https://t.co/atrS8DTmaW
— Mark Cuban (@mcuban) June 2, 2025
DUDE Wipes, which gained momentum from its viral marketing campaigns and clever advertising strategies, has evolved as a cornerstone in the disposable wipes market, capturing a 1% share of the $11 billion toilet paper industry. The founders attribute their success to identifying a growing demand for flushable wipes and maintaining a constant focus on high-quality product delivery.
In a recent statement, COO Sean Riley emphasized the company’s commitment to innovation and sustainability, mentioning, “We’re not just manufacturing products; we’re leading a movement in hygiene and ensuring our operations benefit American workers.”
Investor Value Cues:
- Market Positioning: As flushable wipes gain traction, DUDE Wipes is in an optimal position to capture market share.
- Revenue Growth: A consistent annual growth rate reflects robust customer demand and effective marketing strategies.
- Job Creation: The new hub not only expands capacity but also contributes to local employment, aligning corporate ethics with community values.
- Investor Confidence: Mark Cuban’s continued involvement and support validates the brand’s strategy and market potential.
- Industry Trends: With flushable wipes trending upwards, DUDE Wipes stands to benefit significantly in the next few years.
“They’re killing it,” said Mark Cuban of DUDE Wipes, highlighting their rapid growth trajectory and market presence.
As DUDE Wipes ramp up operations at the new Morristown hub, investors and consumers alike watch closely, anticipating further innovation and expansion. With aspirations to dominate the hygiene sector and plans projected to increase revenues to $500 million within five years, it’s clear DUDE Wipes is poised for even bigger achievements in the near future.
TL;DR (Too Long; Didn’t Read)
DUDE Wipes just launched a new manufacturing hub in Tennessee, aiming to boost U.S. production and reach $500M revenue in 5 years — with Mark Cuban backing the move.