Image SEO: How To Optimize Title Text & Alt Text

Today, more than ever before search engines are using images to increase the relevancy of a website. There are two main sets of metadata that you can use to optimize your images for better results in SEO services: Title text and Alt Text.

What is alt text and how to optimize it?

Alt text (alternative text), also known as “alt attributes”, is used to describe an image for people who cannot see it. They are also used by search engines to help index images. Alt-text is important because, if for some reason your image can’t be displayed, the alt text will show instead. 

When optimizing alt text, you should always include the keywords that you’re targeting, but don’t keyword-stuff your alt text. A good rule of thumb is to keep it under 125 characters. Including your target keyword in your alt text can also help you rank higher for that term in Google Images.

What is the title text and how to optimize it?

The title is the title that appears when you hover over an image. The title text can help you increase your click-through rates from Google Images, which will help you rank higher for your target keywords.

The title text is a great way to include more keyword variations and signals to search engines that your images are relevant for those terms as well. You should try using long-tail variations of your target keywords in title text where appropriate. Keep the titles as concise, but descriptive as possible.

You should also think about how people would describe your images when they’re not around to see the image itself. This way, when someone searches on a major search engine, it’s likely that other people have used similar descriptions so the results match what the searcher is looking for. This means including some long-tail variation.

What if an image is only for decoration purposes?

If an image is only for decoration purposes, the alt text and title text should be blank. This assures that Google won’t take any of your keywords into account when ranking your page, which also ensures you don’t accidentally keyword-stuff anything.

Do I need to optimize all my images?

Whether or not you want to optimize all of your images depends on whether or not they are relevant to what you’re trying to rank for. If there is no reason for people to see them, then it’s probably best just to let them pass by without giving them much weight in the overall ranking algorithm. However, if an image does appear on a search engine results page (SERP), then it might help your click-through rates to optimize that image.

What about the images that I host myself?

When you upload an image to your WordPress site, there are often additional fields for title text and alt text. Similar to the above, you should always use keywords in these fields when it makes sense. You should also include long-tail variations where appropriate, but don’t keyword stuff them either.

How do I know which images show up on Google Images search?

Go to Google Images (https://images.google.com/). At the top of the page click “Advanced Search” then select “Usage Rights” from the drop-down menu next to “Labeled for reuse with modification”. Make sure none of those options are selected if you don’t want your image showing up in a Google Images search.

Now search for a keyword or phrase and you’ll see a list of images that match your query. Notice how some of the images have a small green box next to them? That means the image is optimized for SEO.

How many images should you add per article?

Since you’re writing an article, it’s difficult to give a definitive answer. However, try to include as many images as possible that are relevant to the topic at hand. This will help keep people engaged and allow them to better understand what you’re trying to say. And if there’s no good way to illustrate your point, consider finding a different way to say it. Images can be a great way to do that.

Try to include value-driven infographics. This will help people realize the value of what you’re offering and improve their chances of further engaging with your business. When you optimize infographics, you’re optimizing a piece of content that already has high engagement rates.

Wrapping up!

Including images in your articles not only makes them more visually appealing but can also help with your SEO efforts. By optimizing your images for search engines, you can increase your chances of ranking higher in SERPs and improve click-through rates. Encourage people to engage with your images by including relevant keywords and long-tail variations. Remember, don’t keyword stuff your alt text or title text, and be sure to only optimize images that actually show up in search engines. Additionally, you can hire an SEO Company in India!