In 2021, there are over 30 million small businesses in the United States. As the owner of managed service provider business, you have the unique challenge of having to market your business to other small business owners.
The good news? We’re here to help!
Below we’ve broken down a few affordable-yet-effective marketing ideas. We’ve checked all the boxes, too, including both local and online advertising strategies.
So, keep on reading if you want to know everything that there is to know about how to market your managed service provider business today.
Start With a Professional Website
At the center of every business’s marketing strategy, regardless of that business’s niche, should be a professional website. That website is your own unique space online and all of your other marketing strategies should be used to drive traffic to that website.
With that in mind, to get the most out of your website, you need to make sure that’s it’s designed from the ground up with success in mind. And to do that, you most likely need to invest in the help of a professional web designer.
Remember, your website should be the main marketing tool that your entire advertising strategy is built around. For credibility purposes, you can’t afford to have that website looking cheap or amateurish.
A pro tip? Consider attaching a blog to your website. Not only will it help you drive traffic to your website and give you something to promote elsewhere, but it can also be a valuable tool for your clients.
Utilize Email Marketing for Your Business
One of the most affordable and effective online marketing strategies is email marketing.
Sure, you need to have a solid email list to get big-time results using this strategy. But if you have a solid list of emails to work with already, it’s a tool that is worth trying out for your business.
Our advice? Install an email marketing plugin on your website. That way you can start generating an email marketing list today. Also, don’t be afraid to ask for emails directly, as it won’t take long to build up a solid email list for marketing purposes.
When it comes time to craft your first email marketing campaign, be sure to do tons of research on how to do so. It’s a simple concept, but to get the best results engagement-wise, you need to make sure that your emails are formatted the right way.
Try Face-to-Face Marketing
It might sound a bit old-school, but you can still find success promoting your business by utilizing face-to-face marketing. Stopping by local businesses yourself and seeing if they’re interested in a managed service provider, is also a great way to make connections in your community.
At worst, it’s an opportunity for you to exchange contact information. And as long as you ask first, you can even add those local businesses to your email marketing list, making your time spent very much worth it.
Community Outreach Marketing Ideas
If face-to-face marketing isn’t for you, but you want to market your business locally, there are a few ideas that are worth trying out. We’ve circled 3 budget-friendly ideas, in particular, that any managed service provider business should be able to find success with.
The best part? All of these ideas you can handle in-house. With that in mind, if you’re interested in investing in an advertising expert, you can see more about how to do so online.
There aren’t too many local marketing ideas that are more affordable, yet effective, than paper fliers.
We’ll be honest. These tend to work best for businesses that operate out of a larger city or town. But if your managed service provider business checks that box, paper fliers are worth considering.
At worst, having some paper fliers printed up so you can share them with local business owners via face-to-face marketing is a good idea. That way you can leave business owners with something that is more than just a business card with your name and contact information on it.
2. Local Event Sponsorships
If you live in a major city, odds are you have access to tons of fun local events year-round. Getting involved in these local events and sponsoring one of them is a great way to promote your managed service provider company.
Again, at worst, it’s a fun way to meet new businesses face-to-face in your area. It’s also less intrusive, too, which can help you interact with business owners who are more receptive to your services.
3. Other Fun Ideas
Looking to get your name out there in your community? Want to do so in a creative and fun way? If so, consider trying to do something like sponsor a local sports team.
This will not only help you get your name out there but also add a bit of personality to your brand. That, or sponsoring a float in a local holiday parade, are two local advertising ideas that work well for any business.
Still Not Sure How to Market Your Managed Service Provider Business?
As you can see, when it comes to marketing your managed service provider business, the possibilities are limitless. But if you stick with these budget-friendly options, and get the help of a professional when you need it, you should be able to get the results that you’re looking for.
Looking for more marketing tips and tricks? Be sure to check back with our blog often for ideas you can use to promote your managed service provider business.