When it comes to successful SEO, choosing the right keywords is one of the most important tasks. They are the critical component of your digital marketing strategy. A good keyword can increase the traffic to your site significantly. Therefore, choosing the right keyword is necessary to attract the right target audience.
Keywords are the terms used in the content of a webpage to improve the SEO ranking of that page when people search for those terms. In this article, we have listed some important points that will help you choose the right keywords for SEO.
Points That Will Help You to Choose Right Keywords for SEO
1. Keyword Research
Keyword research is the first step for choosing the best keyword for SEO. First, decide what kind of traffic do you want on your site and identify your target audience. Are you interested in abundant top-funnel traffic that is interested in information or in the more bottom-funnel, purchase-ready user? Put yourself into the shoes of a customer and think about what possible keywords your target audience can use and create a list of keywords that you would like to rank for. You can discuss with friends, co-workers, or even customers to get their opinion on relevant keywords they may use when searching for that product or service. You can also get help from a digital agency that specializes in lead generation through SEO to advance your keyword research.
In the process of finding the relevant keywords, you will notice that those keywords’ search volume varies significantly. While you want to target keywords or phrases that your target audience is searching for, in a few scenarios, it may be more beneficial to target keywords that have low search volume since they’re less competitive.
2. Understanding the Head and Long Tail Keywords
Heads keywords are short keywords, normally one to three words. Short head keywords usually have more traffic and competition compared to long-tail keywords. Head keywords are best for the long run, traffic-centric strategies. On the other hand, long-tail keywords are groups of more than three words. They generally have lower search volume but, they can attract relevant traffic. Long-tail keywords have less competition and can easily be ranked in search. They are good for short-run, fast results-centric strategies.
The balance between the head and the long tail keywords is an important part to consider. You can choose head or long-tail keywords according to preference. If you just started blogging and want fast results, you can use long-tail keywords since they are less competitive.
3. Study the Market and Your Competitors
The simplest way to conduct the study of competition for the desired keyword is to put your keyword into the Google search engine and see what results come up. You can select the top competitors from this search and get information about trending keywords by studying them. You can visit their website to check what keyword they are using. This will give you a rough idea about popular keywords. Reading their content and metatags will also broaden your list of ideas and help you find good keywords for your content.
This will also help you to find high-volume keywords that are not used by your competitors or are less competitive to rank for. You can add these keywords to your list. This way, you can take good advantage of your opponents’ missed opportunities.
4. Use the Keyword Research Tools
SEO Executives do frequently keyword research and for that, they use expensive software licenses or Keyword research tools to get more technical information. You can use Majestic or SEMRush to conduct your keyword research. However, using these tools may cost you a fortune. So, if you have a limited budget, you can use lesser premium tools.
Keyword research tools help you to gather data on trends, keyword volume, and keyword competition. These tools also show the related alternative keywords that you might not have considered. You can you these alternative terms in your online content as well. It will give your content benefit in search rank for that alternate keyword search.
You can also use Google keyword planner to shorten your keyword list. It provides you with necessary details like search volume and traffic estimates for your keywords.
Choosing the best effective keywords that connect your target audience can take time and effort, but the results will be definitely worth it. Now you have a list of keywords that you want your content to rank for. Be sure to re-evaluate this keyword list every once in a while. Don’t hesitate to do some changes if needed for a better outcome. If you still have further questions regarding this topic you can ask me in the comment section below.