Since we live in a digital, social-media-dominated world, people have turned to social media platforms as a valid way of earning their income.
Many smaller brands and entrepreneurs, especially those that are image-oriented, have turned to Instagram to make their brand more visible and, hopefully, attract customers.
Promoting your business on Instagram has been a normal practice in recent years but, with growing competition, it can be difficult to attract followers and stand out in the crowd.
Now it’s down to what metrics you’ll focus on to get your business the attention it deserves. Instagram likes are one of those key metrics and we’ll explain why in this article.
What Instagram Metrics Count?
Tracking performance is vital to growing your brand on Instagram. The key metrics you should be looking at are:
- Follower growth rate (how fast and by what percentage does your follower count rise);
- Comments per post (self-explanatory, but comments are a real sign your audience is engaging with what you’re saying as well as what type of content they’re most interested in);
- Instagram stories engagement (you can track this using Instagram Insights if you have a business account);
- Reach (the number of people that see your post i.e. that it reaches – different from the number of impressions you get);
- Engagement per follower – this is the one we’ll be focusing here.
Why Is Engagement per Follower So Important?
Zig Ziglar once said: “It’s not what you’ve got, it’s what you use that makes a difference”. Or in this case, it’s not about how many followers you’ve got, it’s about how they engage that makes a difference.
Allow us to explain. If you have a bunch of passive followers – they aren’t engaging with your posts, leaving comments and liking them – then it’s basically like you don’t have an audience.
It’s a well-known fact that Instagram likes and comments drive your posts up in the rankings, so to speak, and make them more visible. This can, in turn, drive traffic towards your profile. Plus, if you want to get sponsored, your sponsors will be interested in your follower engagement. They need to be assured that your followers are actually reading and engaging with what you post (including the products you’re marketing).
How Do I Calculate Engagement per Follower?
- Look at the total number of likes and/or comments you received during a specific period (e.g. a month or a week);
- Take your number of followers;
- Divide your number of likes or comments with the number of followers.
This is your engagement per follower.
For example, if you had 1000 likes that week and 100 followers, that would equate to 10% engagement – there’s room for improvement there.
In short, the higher the number, the better your engagement.
Why Do Instagram Likes Matter?
The 2021 Instagram algorithm takes into account a user’s previous preference i.e. what they’ve liked in the past. Everybody’s Instagram feed is made up of the people they follow but also posts that come recommended by the algorithm based on what they’d previously liked or commented on.
The more you like similar posts, the higher up they’ll appear in your feed.
And you could have guessed by now, but the most important engagement metrics when it comes to feed rankings on Instagram are:
- Views of videos and
In brief, when you have more likes, this proves to Instagram that your channel is awesome and deserves to be in other peoples’ feeds.
Hence, more likes > more potential followers.
But there’s a problem with this – it takes time. If you want to gain some real traction for your channel and soon, there’s an easier way to get started.
How Do I Get More Instagram Likes?
Getting more followers can be one tactic, but only if those new followers engage with your content. And, you guessed it, this also takes time.
A faster and more efficient way, especially when you’re just getting started on Instagram is to buy a certain number of likes. Consider this a bit of a boost, or a supplement for your Instagram account.
By buying real likes for all your posts, you can increase your overall reach. This means that more organic users will be able to discover your channel and possibly follow you, like and comment, and thus help you get even more reach.
When you get likes on all your posts (we don’t pick and choose), all facets of your content become more available, meaning you’ve just cast a wider net, and can attract a broader range of people.