How to Build Facebook Marketing Strategies: What You Need to Know


Estimates suggest that 70% of adults in the US use Facebook every day.

Because Facebook has such a large audience, it tends to be a good marketing channel for most businesses. That said, marketing your company on Facebook can be hard, especially if you’re new to social media marketing. 

This post will provide you with some tips on how you can build Facebook marketing strategies. Adopt these tips, and you should be able to build a Facebook marketing strategy that takes your business to new heights. 

Let’s begin!

The Organic Approach

Organic marketing generally involves publishing regular Facebook posts to your Facebook Page.

So, you publish interesting content on your page, and people will then find and share this content. This will attract other followers, and you will then slowly grow your Facebook presence. 

Once your page has a decent following, you can start promoting your products/services on this page.

The Paid Approach

Organic marketing is good if you are on a budget, but it can take a lot of time.

Paid marketing, on the other hand, can deliver results within the hour. Because of this, many people prefer paid marketing over the organic approach.

If you want to run paid ads on Facebook, you need to have a solid understanding of your target audience. That’s because when you’re setting up your ads, Facebook will ask you to provide targeting data.

If you don’t know who your target audience is, you will not be able to provide the right information. This will then lead to a situation wherein your ads are shown to the wrong people. 

How Are Facebook Ads Priced?

The amount you pay for Facebook Ads typically depends on the kind of audience you are targeting. Generally, if a lot of other people are trying to target the same audience as you, your ads will be more expensive. 

If you’d like to dive deeper into the topic of Facebook Ad costs, you can find more information in this post

How Do You Create Good Ads? 

If you want to succeed with paid ads, you need to know how to create effective ads.

One of the best ways you can learn this skill is by studying the ads of your competitors. So, with that said, how do you find competitor ads?

Fortunately, there are Facebook marketing tools designed specifically for this task.  

If you provide these tools with a ‘niche,’ they will display ‘live’ ads related to this niche. You can then study these ads and emulate the ones that are the most engaging. 

Do You Know How to Build Facebook Marketing Strategies That Work? 

The tips in this post should help you build Facebook marketing strategies that will produce results. 

Whether you’re looking to launch an organic or paid campaign, it is often a good idea to start small. This is because small campaigns can help you learn a lot about Facebook marketing, without you having to risk a lot of time/money. 

You can then use the lessons you learned from these small campaigns, to ensure the success of the bigger campaigns you’ll launch later on. 

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