If you run a business, or you own one, you probably know that many things go into it. If you want a successful business enterprise, you’ll need funding. You might get that from a venture capitalist group, through angel investors, or through other means.
You also need marketing. That’s how you notify consumers about what you have on the market. You will need great employees, trucks, or planes if you make physical products and brick-and-mortar store locations that see regular foot traffic.
Perhaps you need customer knowledge more than anything else, though. The more customer data or information you have, the more you can improve your marketing. Ultimately, that marketing gets you sales, and that’s what keeps your company solvent.
It helps tremendously if you know where someone lives. We’ll discuss that in detail right now.
Your Customer’s Location Matters
The average American moves 12 times during their life. Some move more than that, while others move less. A digital nomad, for instance, or someone with wanderlust might move that many times in two or three years.
If you can learn where someone lives at a particular moment, though, your company can use that information. Think about it like this.
Maybe you figure out a customer’s home address. You now know their neighborhood. You also know certain things regarding that particular region.
You might know the most common ethnicity there. You may know the average age there, as well as the average annual household and individual income. You probably know what cars people most commonly drive there, how many kids they have, and additional knowledge on top of that.
If you know more individuals from that neighborhood buy your products, you can use that information. You can change or improve your marketing with that data.
You can devise ad campaigns using all of that knowledge. The marketing campaigns you create can leverage the information. In theory, you will end up creating marketing campaigns that please this customer base, and they will buy more products in response.
You Can Learn a Customer’s Pain Points
In marketing, you sometimes hear a term. Marketing experts call it a customer’s pain point. This term means the troubles this person has or regular issues with which they grapple.
A customer pain point should influence everything you do. If you know about a pain point, you should create products that help alleviate that problem or issue.
If you know a pain point, you should let the customer know about your knowledge by mentioning it in your advertising. That way, you inform them that you understand them and you’re on their side.
If you know where you live, you can learn their pain points. You can do that through focus groups.
Maybe you learn that many customers come from a particular region. You can ask individuals who live there to come to your focus group. You can offer them free products, money, or gift cards.
Then, you can ask them about their pain points. You can also ask them via your website when they visit. You might ask that they take a survey. If they answer a few questions, you’ll give them an exclusive discount, or they might win a prize.
You can also use analytic tools that identify someone’s location when they purchase your products. You don’t need them if you see a person’s address, but maybe someone orders something and ships it to a relative as a gift. You can still use analytics to see the ordering person’s location unless they’re using a VPN.
When you learn many customers’ locations and you comprehend their pain points, that informs your company’s entire strategy. It changes the products you make, how you market them, and which ones you discontinue because they’re not gaining traction.
How to Locate Your Customers
We’ve already mentioned some ways you can locate your customers. Things like focus groups, surveys on your website, and analytic tools identifying a customer’s location work wonderfully. However, you can also use social media.
If someone visits your website and you ask whether they’ll take a quick survey to possibly win a prize or get a discounted item, they’re already within your sales funnel. A sales funnel includes your website but also everything else in your company’s ecosystem.
It’s like a spiderweb, and once the potential customer enters, you want a conversion from them. A conversion means a sale in marketing parlance.
If you create social media profiles for your company, though, you can attract individuals who are not in your sales funnel yet. If you use one of the more popular social media platforms, like Twitter, Instagram, or Meta, you can access many more potential customers. You’ll find billions using social media all over the globe.
When you locate them on social media, you can post content grabbing their attention. You can identify someone’s location using analytic tools when they start an interaction. If they simply tag your company in a post, you can begin this process.
They say in real estate location matters, but it does with sales and marketing as well. When you learn where a customer or potential customer lives, you can start marketing your products, services, and ad content around that information.
You can create social media targeted ads. These ads announce your products and services, and they target individuals who you know might already buy from you. You know this because you’ve created an ideal customer profile, and you understand which people fit the criteria.
At this point, you have unlimited growth potential as a business. You’re not wasting any money through non-targeted ads. When you learn someone’s location, you can start creating the most relevant possible marketing content, and it might astound you the progress you can make within your niche.
This is how you use technology in your marketing strategies and get ahead. You can dominate your industry when you learn one customer’s location, then another, and so forth.