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Home Fitness, Home Learning & Online Marketing has become the most rapidly growing industries amidst of COVID-19 Crisis

New data from tax automation startup Avalara shows that while overall spending has been relatively flat, there are clear winners and losers in the pandemic. Industries such as Home fitness & Online marketing are going way high in the charts.

Avalara’s survey of the transactions it helps process reveals that consumer discretionary spending hasn’t declined across the board, despite the stay-at-home orders. The relatively even average has been maintained by a surge of spending on items that help consumers sheltering at home, as other industries see big declines in transactions.

Customers are spending more on survival supplies, like water purifiers, camp stoves, and solar panels. Sales of those goods are up 163% from the beginning of the year. Guns and ammunition are seeing increases of 123%.

Products to fill the time at home are also surging, like hobby and home improvement supplies, and kids entertainment. Sales of home learning supplies increased by 209% in March, for example. Unsurprisingly, food delivery services are also booming. Consumers spent 154% more on delivery of specialty food items like desserts and coffee.

The shift has taken a major toll on businesses with no online selling capability, however. Those companies experienced a 74% decrease in transactions on average from their sales in January and February. Items that are no longer as necessary for everyday life, like shoes, jewelry, formal wear, and adventure gear all saw sales decrease more than 70%. Transactions for car products plunged 79%.

The data provides a glimpse into how the coronavirus crisis could reshape the economy, favoring large online retailers like Amazon and workplace productivity companies like Zoom while hammering brick-and-mortar retail.

Amazon, Microsoft, Zoom, and other companies that help people work remotely through software tools are reporting strong revenue and seeing their stock prices surge. But smaller companies — even in the relatively resilient tech industry — are struggling to stay afloat.


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