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The ongoing pandemic has changed the way people shop. Customers are either looking ahead to online purchases, or relying on local stores/shops in their immediate vicinity, to provide them with the required products and services. For so many businesses hit by lockdown and subsequent drop in demand, local SEO can provide you with an excellent opportunity to showcase your offerings to the target clientele in your city. Especially if you are a provider of non-essential services that have been badly hit in the wake of Covid-19, it is high time to buckle up and get back in the game!

Rely on SEO Company in Chennai for Local SEO

If you own a shop, store, office or any other business in Chennai, the best way to reach out to potential customers in your city is via local SEO. Experienced SEO companies in Chennai can assist you in this regard. The concept is simple. A majority of shoppers tend to look for products and services in their vicinity on Google, using localized search terms like ‘Best Kitchenware Store in Mylapore’ or ‘Top Mobile Phone Repair Shop in Anna Salai’. The job of a good SEO company is to understand your business type, your products or services and most importantly, your target market segment. Thereon, their search intent and search behaviour is studied, in terms of the most probable keywords they use on Google, to find what they are looking for. Optimizing your website for these keywords, will give you higher search rankings for the targeted local search phrases. Greater online visibility to prospective clients, will automatically increase leads-generation, store footfall and conversions.

Understanding Local SEO

While investing in SEO campaigns, many local entrepreneurs don’t realise that competing for a broad set of keywords (like ‘best kids footwear in India’ or ‘top international e-learning services’, may not be the wisest thing to do. For one thing you are pitted against multi-national companies, retail chains, and e-commerce giants competing for the same search-phrases. Thankfully for local businesses that are confined to a particular geographical zone (city, town or neighbourhood), Google (and all other major search engines like Bing and Yahoo) have a defined list of local ranking parameters. So with the help of local SEO strategies like Google Business Listing, Google Maps Visibility, local keywords-optimized posts (and many more of such tactics), if you can rank high on these predefined parameters, your visibility to local consumers will rise drastically.

Benefits of Local SEO

To harness search marketing best practices for generating a steady stream of customers from within your city, local SEO strategies give you an excellent means to flourish your business. Here are the top benefits of implementing Local SEO strategies:-

  • It is one of the most effective ways of increasing online visibility for local businesses.
  • For start-ups, it is an excellent and cost-effective opportunity to raise awareness about your products and services
  • More online queries and foot-traffic in your establishment, leading to higher sales.
  • With strategic link-building and keyword-optimization, your online relevance and trustworthiness will increase manifold.
  • Positive online reviews (especially on Google and top-ranked review sites) will provide a big boost to your online reputation, and convince potential clients to get in touch.

Why collaborate with the best SEO Company in Chennai?

For start-ups and SMEs operating within Chennai, it is always a wise business decision to collaborate with the best SEO Company in Chennai. SEO is a very dynamic area with constant search engine updates and algorithm changes. It requires immense expertise, experience and latest knowhow to stay on top of the local SEO game. There are multiple competitors online, vying for the attention of your target market segment. Outsourcing to an expert SEO Company (as opposed to painstakingly and expensively hiring an in-house team), is the most cost-effective solution for gaining high local search visibility.

Conclusion

For the multitude of reasons as discussed above, businesses in 2021 should focus on improving their local SEO ranking. If you own a city-specific business, local search visibility for your offerings should be the single-most important criterion for your digital marketing campaign. It is the most effective way to rapidly expand your customer-base and build a sizeable online presence. With the help of a reputed local SEO company, you can easily boost your business prospects, online reputation, leads acquisition, and revenue generation.


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