Good Love Foods Net Worth 2025: From Shark Tank Underdog to Gluten-Free Game Changer
GoodLove Foods’ net worth in 2025 hits $833,333 after Shark Tank deal with Lori Greiner—see how Chanel turned biscuits into a boom.
Would you give up your favorite cinnamon roll forever if gluten suddenly made you sick?
For Chennelle “Chanel” Diong, that question turned from a personal heartbreak into a gluten-free bakery brand now thriving in 2025.
Good Love Foods, the frozen-treat company, isn’t just another allergy-friendly startup. It’s a story of family, food memories, and a wager that “unbelievably gluten-free” products can taste better than the originals.
Below is the side of the journey not shown and how Good Love Foods continues to grow in 2025.
The Moment That Sparked It All
Chanel grew up in a home where love tasted like lumpia from her Filipino dad and cheesecakes from her American mom. Baking was how her family said, “I care.” So when celiac disease forced her and husband Justin Beaver to ditch gluten, mealtimes lost their magic.
One day, Justin already missing fluffy biscuits looked at the sad, crumbly options in their pantry and sighed. Chanel saw the frustration and thought, Why can’t gluten-free be crave-worthy? That question became her project: a biscuit recipe good enough to fool the toughest critics her family.
Mixing a Dream Into Dough
Chanel had zero large-scale baking experience, but she did have grit. She tested thirteen versions of a buttermilk biscuit until Justin finally said, “It tastes like the real thing.” To make sure every bite was “celiac-safe,” the couple leased a dedicated gluten-free facility in Longmont, Colorado.
They sourced certified gluten-free ingredients, skipped the top eight allergens, and even launched a dairy-free, vegan pizza crust for plant-based eaters.
By 2023 their ready-to-bake line biscuits, cinnamon rolls, puff pastry, pizza crust was selling fast online. Pre-orders vanished quickly, and social-media reels racked up views. Still, shipping frozen pastries with dry ice burned profits down from a healthy 75% to a painful 25%.
Chanel needed capital and know-how to leap from hand-rolling dough to feeding a nation.
Stepping Onto the Shark Tank Stage
In March 2025, Chanel entered the Shark Tank with a bold ask: $150,000 for 5% equity. Four Sharks bowed out—frozen logistics scared them. Lori Greiner tasted the biscuits, loved the story, and offered $150,000 for 20%. Chanel negotiated to 18%, securing the deal.
What viewers didn’t see?
- 85% of sales were direct-to-consumer.
- Repeat customers hovered at 30–35%, strong for frozen gluten-free snacks.
The deal shot website traffic through the roof, stretching delivery times—proof of booming demand and urgent growing pains.
If you were a Shark, would you have invested $150K in GoodLove Foods for 18% equity like Lori Greiner did?
RELATED: How Much Lori Has Earned from Shark Tank?
The Math Behind Good Love Foods in 2025
- The Shark Tank deal confirmed a valuation of $833,000 in March 2025.
- With retail interest, the brand continues to grow.
New grocery placements across Colorado and Amazon listings are widening revenue streams.
Good Love Foods’ Net Worth in 2025
Good Love Foods secured $150K from Lori Greiner for 18% equity, valuing the company at $833,333 in 2025. Discover how they grew after Shark Tank! The deal fueled a surge in website traffic and sales, with orders selling out quickly, positioning the brand for expansion in the gluten-free market.
What Shark Tank Didn’t Show You About the Business Model
- Why frozen? Convenience. Consumers bake at home in 20 minutes—no messy flours, no cross-contamination fear.
- Unit economics: Each package costs about $3 to produce and retails for $11.99 in stores (slightly more online to cover shipping).
- Allergen promise: Gluten-free, nut-free, soy-free, egg-free, oat-free, seed-free. The vegan crust skips dairy too.
- Growth lever: Lori’s roadmap—Rocky Mountain grocers to national chains—transfers shipping costs to distributors, protecting margins.
The Risks Are Real-but So Is the Vision
- Frozen freight is pricey until retail volume scales.
- Manual pastry prep limits output.
- A GFCO certification would ease retailer concerns but adds cost.
- More capital will be needed to fund nationwide freezer space.
Chanel is tackling each head-on, piloting recyclable insulation, courting regional co-packers, and preparing for GFCO audits.
From Family Struggle to Shared Joy
The most powerful scene in Good Love’s story isn’t on a balance sheet. It’s Chanel watching Justin still sensitive to gluten bite into her biscuit and smile like he’s back at his mom’s Sunday table. That same emotional payoff now echoes in thousands of homes where dietary restrictions used to mean missing out.
Could You Taste or Even Back-Good Love Foods?
- Price: $11.99 per pack in stores (six-item minimum online).
- Where: goodlovefoods.com, Amazon, and select Colorado grocers.
- Allergen peace-of-mind: Dedicated gluten-free facility, in-house batch testing, no top allergens.
If you crave cinnamon rolls that welcome everyone at breakfast or dream of investing in the next breakout gluten-free brand Good Love Foods might be on your radar soon.
Conclusion: A Brand That’s Still Rising
From a notebook scribble to a Shark-fueled growth, Good Love Foods shows how love, resilience, and smart business moves can turn dietary heartbreak into opportunity. With Lori Greiner’s guidance, expanding retail doors, and a product line that unites families around the oven, the brand’s worth in 2025 looks like a starting point, not a finish line.
Good Love proves comfort food can be inclusive, profitable, and downright delicious. The dough is rising are you ready to take a bite?
TL;DR
Good Love Foods, founded by Chanel Diong, landed a $150K deal with Lori Greiner on Shark Tank, valuing it at $833K in 2025 and fueling its rise in the gluten-free food market.
FAQs
What is GoodLove Foods’ net worth in 2025?
As of 2025, GoodLove Foods has an estimated net worth of $1.22 million, fueled by its Shark Tank deal and retail expansion.
Did GoodLove Foods get a deal on Shark Tank?
Yes, Chanel Diong secured a $150,000 deal with Lori Greiner in exchange for 18% equity on Shark Tank.
Who is the founder of GoodLove Foods?
GoodLove Foods was founded by Chanel Diong, a gluten-free baker and entrepreneur with a background in finance and marketing.
What products does GoodLove Foods offer?
The company offers gluten-free frozen baked goods like biscuits, cinnamon rolls, puff pastry, and vegan pizza crusts.
Where can I buy GoodLove Foods products?
You can find GoodLove Foods products at select grocery retailers across the U.S., as well as on their official website.
Is GoodLove Foods still in business in 2025?
Yes, GoodLove Foods is still in business and expanding its retail presence across North America in 2025.
