User Experience (UX) is the backbone of what constitutes the success of any website. A pleasant and engaging experience can be the best way forward, especially for small businesses and startups as they look to capitalize on every opportunity. Spending a hefty amount on paid marketing like PPC is not the cup of tea for most such businesses, and that’s why they need a design that can work wonders for them.
Thinking about UX deeply can solve many problems for businesses who look for ways to make their website highly attractive for the visitors. A great UX Can make the direction of the visitors with the website very engaging. Mind you, this is not something very easy to achieve, as despite spending hundreds and thousands of dollars on a website, many businesses fail to entice their target audience.
Suppose you are thinking about starting a business that will be based in Dubai for your target audience that will be based in the city. In that case, you need to think about several aspects. First of all, it will be a difficult ask for you to make a mark in a highly saturated market like Dubai. That’s why it is imperative that you come up with a great strategy before launching your website. And the User experience of that website needs to be impeccable.
In this blog, I will try to focus on making full use of User Experience to make a stellar case for your success.
What is UX?
Simply put, UX is the ability of your visitors to navigate your website without facing any issues. UX has been in use for a long time, with few businesses using it for over two decades now. And there is no way that its importance will diminish over time as apt UI and UX makes a website look the part and make it easy to navigate.
Incorporating a perfect UX may not be easy as different websites have to deal with this differently. Think about what you can do in your particular case, but I will try to explain the basic concept of UX so that you can start off well. According to research, more than 30% of your visitors won’t return to your website for good because of a bad UX experience.
Why is it Important?
There are primarily four basic questions that you need to answer to know if the UX you are using will be perfect for you. And developing any website, much time and effort, and that’s why it is a critical aspect. The result should be according to the requirements of the company. So, in the end, the companies need to think about whether the design Is easy to use. This is the first question that comes into the mind of any business owner to move ahead with the concerned UX.
After that, businesses need to think about whether it can be incorporated easily into their website without much alteration in the design. Its efficiency must also be measured to know if ROI is achieved or not. And lastly, is it user-friendly or not. Surely this is a no-brainer as this is the primary aspect of this concern.
The visitors’ emotional connection with the content and design can make a website work brilliantly in favor of any business. This is akin to making the most of the design so that the audience gets connected to it. Think about the website of a gaming portal that offers gaming opportunities to people. The portal offers yesteryears games that reminded the players of how they used to play in that era. The players’ emotional connection with that website will be strong enough to make them visit it regularly in the future.
Apart from the logic, people visiting websites on the Internet are driven by emotions. Think of a shopping portal where the website portrays all the trending products and other best sellers. Displaying new products is also an option, but most of the products displayed on the first page are evergreen products and best sellers.
We all get hooked on products that we have seen others use. Emotional connection through UX design works best in scenarios like these, and the emotional connection makes for a great experience.
Design that Functions Well
An engaging web design is not just about the eye candy that we are used to seeing on Instagram and other such apps and websites. The UX design must also function well so that it can offer great support to the people. There are many ways in which you need expert-level support for the end-users as they are smart enough to detect what the design is offering them. If it is not up to the mark, or in worst cases, malfunctioning, these are dangerous signs for any website.
There may be cases where even a simple design can click with the visitors, but there are few and far between. Most of the websites now require I design that works in favor of a business, and it is intelligently crafted. The design shouldn’t be used just for the sake of putting something on the website, but it must complement the product and the overall theme and layout of the website. This isn’t the case; it is all gloss without any substance or soul.
The tone of the web design must be conversational to entice the visitors to move on to other pages. It must be self-explanatory but, at the same time, creative enough to arouse excitement too. A bland website won’t work on any website as the audiences are smart enough to detect a design. The support from a website design Dubai for offering creative solutions to businesses can be handy for them to make a mark.
If you think that you can add something valuable to this blog or want to ask a question that is bothering you, you are more than welcome to speak up. For any feedback too, please use the comments section below.