Search engine optimization (SEO) affects the appearance of a website in search results for specific keywords or phrases. SEO is an essential digital marketing strategy for businesses to get found online and drive more qualified traffic to their websites.
But how does your web host affect your SEO?
Does your web host allow you to run powerful websites and gain SEO benefits? Or is it a hindrance that holds you back from getting good rankings for your sites? Let us find out.
What is SEO?
Search engine optimization improves your website’s SEO to get better rankings on search engine results pages (SERPs). SEO is the process of improving your website’s ranking in search results and is a core part of digital marketing.
Server Downtime
“Your server hosts are the backbone of your website, and they store your content and deliver it to the world when you want it to be seen. If your server host goes down, your website is also down, and your SEO and online presence are affected.” Adil, MyPrep
Page Load Time
“It does not matter how good your SEO is, if people cannot load your website on a consistent and rapid basis, then your SEO efforts will go down the drain, and you will be left with sub-par rankings.” Andrew, WellPCB
“Shared hosting is when you opt for a hosting plan where someone else uses the same server with your websites. This can lead to downtime, server performance issues, and an overall inferior experience for your website visitors.” Farhan, Buy Here Pay Here
Choose Local Host To Target Local Audience
If you are hosting your site with a local hosting provider, you can target your audience based on their location. This can help you boost your website’s ranking in search results for local terms. You will also enjoy better performance and uptime as fewer people use the same server.
Set Up Geo-Targeting in Search Console Tool
Every website owner is well aware of the importance of location and targeted audiences when it comes to SEO. Plenty of SEO tools helps you manage your geo-targeting, like the Google Search Console.
Conclusion
Your web host can either be helpful or a hinderance to your SEO efforts. The good news is that there are plenty of ways to host your website that doesn’t involve shared hosting or bloated servers.
If you want to boost your SEO and gain more traffic from Google, then you should definitely consider switching to a new host. Your current host could be holding you back, so it’s time to get off and find a new home.
