Most businesses have started to operate online in recent years. The online world indeed presents several opportunities for businesses to grow. That said, the online world has several security threats, which is why it is crucial for businesses operating online to focus more on website security.
Most businesses often fail to realize that the absence of essential cybersecurity measures on their website will harm their rankings and SEO efforts. The good news is that you will avoid such issues by ensuring your business websites have the proper SEO cybersecurity measures.
Why Website Security Is Important
There is no denying that most websites on the web are prone to cyber-attacks. This is why businesses must take website protection very seriously. The security of your website will have a massive impact on your website’s SEO rankings.
So, businesses that want to stay on top of their competitors and those that do not want to lose their higher position on the search engine results page of Google should ensure they have proper security measures in place. Here is how a lack of website security can harm your SEO marketing efforts.
Financial damage will not be your primary concern if your business website is a target for cyberattacks. The primary concern will be losing the rank on Google’s SERP and getting manual penalties from the search engine giant. That said, not all websites that become victims of malware attacks will get blacklisted in Google and other search engines.
However, it is crucial to remember that your site’s ranking will be affected, but it will happen without getting blacklisted. Businesses that do not flag when they detect malware on their websites will receive strict penalties. Such websites are also at greater risk of cyberattacks.
Most online marketers will be aware that bots are an integral part of their application and website traffic. The percentage of bots, which crawl websites for vulnerability detection, data theft, and domain mining is estimated to be around 19 per cent.
Persistent software attacks are capable of preventing Google bots from properly crawling your website. This is mainly because malicious bots will use the same server resources and bandwidth.
If you can find 503 or 404 errors for web pages, which are not missing from your website, then it means that Google bots attempted to crawl them, but the server suggested that the pages were missing.
A recent survey revealed that over 60 per cent of the hacked web pages were targeted specifically by cyberattackers for SFO spam purposes. For example, it might be an attempt to deface, capitalize, or deface a website or sabotage it.
In some cases, hackers and cybercriminals try to manipulate existing security vulnerabilities, and they may use an SQL injection to gain admin access. This form of attack can be catastrophic for businesses of all sizes.
Some of the most commonly used methods for Search Engine Optimization may include the use of scraper bots for duplicating or stealing content, personal information, and email addresses. Websites that are using duplicate content will be eventually penalized by Google.
Tips To Reduce SEO Risks Due To Website Security
Install Security Plug-Ins
Do you know that malware bots target web pages over 150 million times every week? If the malware attacks are successful, then cyber criminals may steal business data, and you may even lose access to your site in some cases. This will not just affect your search engine rankings but might even destroy the name of your brand.
Fortunately, installing the right security plug-ins can help your website prevent the chances of malware attacks. Security plug-ins will protect website security by fixing flaws in the security, thereby preventing attempts of unauthorized intrusion.
Use Strong And Unique Passwords
Businesses should advise employees to use unique and strong passwords. Hackers will be able to easily identify your password if you are using a very common one. It is best not to take risks when it comes to passwords, which means that you should ensure that all passwords are strong and unique.
Make an effort when you are generating a password for your business or personal needs. It would be best to try to use a combination of special customers, numbers, and letters. Another important thing to remember is that lengthier passwords are more secure when compared to short passwords.
The search engine giant Google has been advocating websites to switch to HTTPS by buying and installing an SSL certificate. This is mainly because SSL certificates encrypt data in transit, which will, in turn, prevent the chances of misuse of sensitive and private information. However, different SSL types and providers are available in the market which can fulfil your website’s security requirement. Few names we can count like GeoTrust, Comodo SSL certificate, RapidSSL, Sectigo SSL cert, etc. It affords world-class encryption to your chosen domains and/or subdomains, depending on the kind of SSL certificate you choose.
Several businesses and ecommerce websites are still wondering if they should switch to HTTPS or not. If you are one among them, then here are a few reasons that will explain why it is best to install an SSL certificate and move to the HTTPS version.
- HTTPS websites are more likely to get a ranking boost by Google and other search engines
- Helps your business website to achieve the optimum level of privacy and security
- Faster loading speed
- HTTPS websites are more credible and allow businesses to easily build trust
- All sensitive in-transit business data will be safely protected
In simple words, businesses will be able to preserve secrecy, data integrity, and authenticity by purchasing and installing the right kind of SSL certificates on their website. Furthermore, if your business website is HTTPS enabled, then the chances of getting a better rank on the search engine results page of Google are higher.
It is integral for businesses to boost their online presence, as more and more customers are relying on Google to find products, services, information, and more.
Website security should always be a top priority for businesses, not just for the sake of SEO but also to ensure a safe and secure experience to customers when browsing your website.