Nowadays, top bakeries thrive on successful marketing hacks on Instagram. You have to present your artistic and unique creations through appropriate videos and posts. People who have a local bakery do not need an enormous budget to use social media marketing on Instagram for promoting their business. You should learn the art of using Instagram marketing channels appropriately so that you can outstand your competitors. Most of the large bakeries have many followers, and they get numerous likes on their posts, thereby becoming more popular each day. Some bakeries even use celebrities for marketing their advertising campaigns, thereby increasing faster.
Most local bakeries do not have the luxury to use these celebrity campaigns, but even then, you can grow if you know how to use various tools and filters on Instagram. Local bakeries with a small budget can attract large numbers of followers and convert them into potential customers by uploading their creations. You can experiment with various Instagram strategies to see what works for you, and you can also use Instagram marketing to attract more eyeballs and gain more followers.
Some essential ways to use Instagram marketing channels as a baker
You need to understand the patterns and trends so that you can grow faster. Whatever you see on Instagram, you have to convert it into a digestible marketing lesson so that you can transform it into a beneficial marketing strategy for promoting your business.
Use a good quality smartphone to capture images
The first and the foremost tip that every baker would give you is to use a perfect quality camera phone to take premium quality pictures. The images should not have any blurry lines or pixels. It should be crystal clear to entice eyeballs. As a baker, you can only grab eyeballs and attract new followers if you upload premium quality content to sell your product quickly. You have to show the intricate details of your baked items minutely, from cookies to crumbs or even custards. Your picture should make your goods look extra appealing so that people would love to try them.
Instagram is a community that is known to be very active in terms of food lovers. You must use a sharp focus on your images with a fading background so that your content or post looks different. It makes your baked items look very yummy and then add visual appeal to the picture as it comes out as artistic. The final result would help you get a convincing picture that would go with the aesthetic feel of Instagram. You can only shine amidst the sea of competition on Instagram if you have high-quality images because Instagram is all about visual appeal. You may purchase likes on Stormlikes to get more engagement.
Put a post showing customers engagement
You need to appease your customers to go beyond typical marketing tactics. You can even show kids relishing your items because then it depicts that you do not only have a bakery of yummy food items, but it is also an excellent place for kids to hang out as such local families would love to drop into your store frequently. The main idea is that you not only have to showcase your products, but you also need to showcase your customers enjoying your products so that more people would love to try them out. It is a perfect marketing strategy to attract more potential prospects on Instagram. It becomes easier to connect with your customers if you show other customers enjoying and relishing your products.
Try to use rich textures and warm colors in your post
Only those feeds are more popular on Instagram that has a creamy texture and warm colors. Bakeries usually are known for baked products. As such, this color combination makes sense. You should upload pictures where people could imagine themselves munching your products. You do not only have to have the right quality image, but you should also take a picture where the texture of your baked items like cookies and cakes comes out well. If you do so, it will make your products look highly appetizing and thereby attracting more followers. You must know that warm color is usually associated with food, and it makes you hungrier. If you use this tactic, you can get more followers and more likes on your post. The more the number of likes on your post means more followers and more customers.
Do focus on presentation
It is quite evident that only those bakers succeed on Instagram who displays their baked goods in a very artful manner. It helps to create a strong brand image differentiating your products from your competitors. It does not matter whether croissant or cookie is the subject of the picture. You have to use some props to enhance the overall image appeal artfully. You can either place it on a gorgeous plate or use a very ornamental and royal tablecloth to enhance the background to upgrade your picture’s overall aesthetic appeal and make it highly attractive. Therefore if you desire to promote your local bakery on the social media platform, you need to upgrade your marketing tactics. It would help if you focused on the display and packaging of your goods to entice users.
Use trends in a creative manner
You can use marketing tools on Instagram to inform about news, events, and popular trends to showcase your products. Try to remain creative and make interesting posts so that it not only follows the trend but it does so in a very different manner from your competitor. You can even discuss social topics and create trends by showing your baked goods. It puts across a positive message on your customers to know about the current events and become a very active member of the Instagram community. It also helps you to explore Instagram hashtags in the best possible manner.
Instagram plays a very crucial role in promoting your local bakery among the users of the Instagram community. Thus you can say using it creatively; you can become an integral part of Instagram’s marketing strategy.