Platforms like Twitch are now popular for people who want to create video content streaming services and get paid for video feeds. Advertisers know the potential of videos to create a huge impact on target customers and are flocking these streaming services and spending huge budgets on ads.
The competition is of a cut-throat nature between TV, live streamers, and the video content serving platforms so-called OTT platforms. And for this reason, many broadcasters are now launching their direct live streaming websites and their controlled and branded OTT services to survive the market.
For many of these broadcasters, launching a branded OTT platform is a way of staying free from the control of other live streaming services like Twitch and YouTube. These services always have several creator guidelines that come with their limitations to users. A personal platform helps broadcasters to stay creative, control their incomes, reach more people, and have a brand of their own.
Which Platform to Use in Developing?
WordPress is helpful for those people with technical know-how in building these platforms. Some multiple platforms and studios allow you to create OTT platforms from scratch and in no time.
Otherwise, you can hire an OTT platform developer or use video-monetization platforms. Live streaming OTT platforms are not hard to build so long as you have what it takes. Some OTT platform-building services allow you to choose between different business models. For instance, you can choose between transaction and subscription video-on-demand services. In transactional models, users pay to access individual live streams while on subscription video on demand, they pay a subscription fee to access all the live streams.
The subscription models offer the most value to business customers. They can provide stable, predictable, income. These platforms are also able to scale and grow with the business. They are proven to work time and time and again. They are more flexible for customers who can subscribe monthly, quarterly, or annually.
With subscription services, users can better predict incomes, growth, and pay attention to existing customers. The users can increase value to users as they continue to learn.
However, the choice between subscription and transactional models should depend on your type of customer.
Features and ability to upload previous live streams
Some of your users want to be sure they are investing in well-established platforms. They want to be sure they can get their money worth. Hence uploading videos of your previous streams come in handy. Furthermore, users would want to go back and engage with past streams which provide a form of backup for past events.
The platform with which you create an OTT platform should allow you and your users to create a streaming schedule. It should actually let you switch cameras, modify the camera and streaming settings, and stream live events such as live sports, events, shows, and workshops. It should allow users to customize branding, use templates, upload header images, do copywriting, include captions, and use thumbnails. The possibilities are endless with expertise platforms.