Implementing STEPPS in Instagram Content Creation

Purpose of the course: 

The course is designed to help content creators, marketers, and entrepreneurs understand and apply Jonah Berger’s STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories) to create viral and engaging Instagram content. It bridges the gap between theoretical principles of virality and their practical implementation, empowering learners to consistently create content that resonates with audiences and drives organic engagement.

By the end of this course, you’ll not only master the STEPPS framework to create viral Instagram content, but you’ll also gain access to an exclusive resource; 400 high-converting Instagram hooks!

Inspiration Source: Contagious by Jonah Berger

Co-learning Outcome: 

Participants will actively learn and collaborate by sharing ideas, analyzing real-world Instagram posts, and brainstorming STEPPS-based strategies to elevate their content’s visibility and appeal. They will gain actionable insights through peer feedback and group discussions.

By the end of this course, learners will:

• Understand the STEPPS Framework: Get a sound idea about how each element (Social Currency, Triggers, Emotion, Public, Practical Value, Stories) contributes to creating content people want to share.
• Analyze Instagram content effectively: Learn how to identify STEPPS in successful Instagram posts and reverse-engineer their success.
• Increase Engagement Metrics: Use the framework to drive higher likes, comments, shares, and saves on Instagram posts.
• Build a sustainable growth strategy: Gain tools to implement STEPPS consistently, building a loyal and engaged audience.

Main Audience: Beginer

What specific problem does this course solve?

Many content creators struggle with making their Instagram posts go viral or resonate deeply with their audience. This course solves the problem of:

1. Creating Engaging Content: Learners will overcome the challenge of bland or unnoticed content by understanding the elements that drive shareability.
2. Understanding Virality: Many creators don’t know why certain posts succeed. The course demystifies the virality process using STEPPS.
3. Difficulty to stand out: with overwhelming content on the internet most bloggers and creators fail to make a significant impact and make themselves phenomenal. 

Disclamier

This course is independently developed and is not affiliated with, endorsed, or sponsored by Jonah Berger or the publishers of Contagious: Why Things Catch On. The content presented in this course is based on the ideas and concepts introduced in the book, specifically focusing on the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories), to help learners understand and apply these concepts in content creation.

All explanations, examples, visuals, and interpretations within this course are original and created solely by Geeks Around Globe. This course does not reproduce or copy proprietary content, text, diagrams, or other materials directly from Contagious: Why Things Catch On. The use of the STEPPS framework in this course is in accordance with copyright laws, which do not protect general ideas, methods, or systems.

We encourage learners to read Contagious: Why Things Catch On for a deeper understanding of the concepts discussed in this course.

Total Duration: 2 Hours