Implementing STEPPS in Blog Article writing

To equip bloggers, and content creators with a proven framework. Jonah Berger’s STEPPS mainly aims to create engaging, shareable blog articles. By mastering the principles of Social Currency, Triggers, Emotion, Public, Practical Value, and Stories, participants will learn how to craft blog articles that captivate readers, drive shares, and boost visibility online.

Inspiration Source: Contagious by Jonah Berger

Core learning Outcome: Learners will leave with actionable techniques to write blog articles that stand out in crowded digital spaces, increase engagement, and drive traffic effortlessly.

By the end of this course, learners will:

• Understand how to apply each element of the STEPPS framework to blog writing.
• Craft articles that evoke emotion, provide value and align with audience behavior.
• Gain practical skills to make their content more memorable, shareable, and impactful.

Main Audience: Beginner

What Specific problem does this course solve? 

• Low engagement: When Blogs fail to resonate with the readers, it results in minimal average time spent on the article and does not encourage the audience to engage in terms of likes, comments, and shares on social media platforms
• Limited virality: Struggle to make content shareable and memorable
• Difficulty to stand out: with overwhelming content on the internet most bloggers and creators fail to make a significant impact and make themselves phenomenal. 

This course provides a structured, practical approach to overcome these challenges, ensuring blogs have the emotional and practical appeal needed to captivate audiences and inspire sharing.

Disclaimer

This course is independently developed and is not affiliated with, endorsed, or sponsored by Jonah Berger or the publishers of Contagious: Why Things Catch On. The content presented in this course is based on the ideas and concepts introduced in the book, specifically focusing on the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories), to help learners understand and apply these concepts in content creation.

All explanations, examples, visuals, and interpretations within this course are original and created solely by Geeks Around Globe. This course does not reproduce or copy proprietary content, text, diagrams, or other materials directly from Contagious: Why Things Catch On. The use of the STEPPS framework in this course is in accordance with copyright laws, which do not protect general ideas, methods, or systems.

We encourage learners to read Contagious: Why Things Catch On for a deeper understanding of the concepts discussed in this course.

Total Duration: 2 hours