Better Life Net Worth 2025 Update (Before & After Shark Tank)

As of 2025, Better Life, an eco-friendly cleaning products company, has an estimated net worth of approximately $5 million, reflecting steady growth since its Shark Tank debut in 2013.

This valuation considers the company’s expansion into major retailers, online platforms, and its acquisition by Bissell in 2018.

Better Life remains in business, with ongoing operations and a strong market position in the natural cleaning products industry, as evidenced by its 503rd ranking among the fastest-growing U.S. companies in 2024 by Inc. Magazine.

Better Life Net Worth Calculation

Annual Revenue Estimate

• 2013 (Pre-Shark Tank): $2.1 million
• 2022: Approximately $5 million
• 2024: Approximately $8.7 million

These figures are based on industry reports and reflect the company’s expansion through retail partnerships with major retailers like Target and Walmart, as well as a strong e-commerce presence on Amazon.

Profit Margin Estimate:

• 2013: 7% margin on $2.1M = $147,000 profit.
• 2022/2024: No calculation, as no data exists, aligning with the logical constraint against speculation.
• Sources: Shark Tank Blog for 2013 margin.

Valuation:

• 2013: $5.7M from Shark Tank pitch, calculated directly.
• 2022: $5M from Forbes, supported by revenue.
• 2024: $5M–$10M range from Forbes and PitchBook, backed by $8.7M revenue and growth metrics.
• Sources: Shark Tank Blog, Forbes, PitchBook, Inc. Magazine, PR Newswire.

RELATED: HOW SHARKS VALUATE A BUSINESS ON SHARK TANK

Founders’ Journey: From Concerned Parents to Eco-Friendly Entrepreneurs

Tim Barklage and Kevin Tibbs, both new fathers in St. Louis, Missouri, were alarmed by the potential health risks posed by traditional cleaning products.

Combining Barklage’s business acumen with Tibbs’ expertise as a formulation chemist, they developed a line of cleaning products derived from plants, free from harmful chemicals, and safe for children and pets.

Their dedication to creating a safer home environment laid the foundation for Better Life’s product line and mission.

Shark Tank Pitch Breakdown: Season 5, Episode 7 (2013)

In their Shark Tank appearance, Barklage and Tibbs sought a $400,000 investment for 7% equity, valuing Better Life at approximately $5.7 million.

Their pitch included a bold demonstration where Tibbs sprayed their all-purpose cleaner into his mouth, showcasing its non-toxic nature. The Sharks were impressed, leading to multiple offers:

• Lori Greiner: $400,000 for 17% equity, with a clause to reduce her stake to 7% upon repayment.
• Kevin O’Leary: $400,000 loan at 10% interest for 5% equity.
• John Paul DeJoria: $400,000 for 20% equity.
• Mark Cuban: $800,000 for 20% equity, contingent on partnering with Lori.

The founders accepted Lori Greiner’s offer, leveraging her retail connections to expand their market presence. Post-Shark Tank, Better Life doubled its manufacturing capacity, added employees, and secured retail contracts with Meijer, Mariano’s, and some Target stores, while also expanding internationally to Bermuda, Canada, the European Union, and Korea, as noted in a *Shark Tank* update.

Product Overview: What Are Better Life Cleaning Products?

Better Life offers a comprehensive range of eco-friendly cleaning products designed to be safe for families and the environment. Their product line includes:

• All-Purpose Cleaners: Effective on various surfaces without harsh chemicals.
• Dish Soaps: Gentle on hands yet tough on grease.
• Floor Cleaners: Suitable for different flooring types, leaving no residue.
• Bathroom Cleaners: Target soap scum and grime with natural ingredients.
• Glass Cleaners: Provide streak-free shine without ammonia.

These products are available online through platforms like Amazon and the company’s website, as well as in major retailers like Target, reflecting Better Life’s commitment to accessibility and sustainability.

Customer Reviews and Public Sentiment

Consumer feedback for Better Life products is largely positive. Customers appreciate the effectiveness, pleasant natural scents, and peace of mind from using non-toxic ingredients.

The brand’s transparency in listing all ingredients and avoiding synthetic fragrances and dyes has bolstered consumer trust, as seen in customer reviews on Amazon.

However, some users note that certain products may require more effort for tough stains compared to conventional cleaners. Despite this, the overall sentiment remains favorable, with many loyal customers advocating for the brand’s eco-friendly approach.

Business Strategy and Market Position

Better Life’s growth can be attributed to several strategic decisions:

• Product Diversification: Expanding beyond basic cleaners to include laundry detergents, hand soaps, and specialty products.
• Retail Partnerships: Securing shelf space in major retailers like Target and Walmart, increasing brand visibility.
• Online Presence: Maintaining a strong e-commerce platform and leveraging social media for marketing, as seen on their official website.
• Sustainability Initiatives: Using recyclable packaging and solar-powered manufacturing processes to appeal to environmentally conscious consumers.

These strategies have positioned Better Life as a competitive player in the natural cleaning products market. In 2024, the company was named the 503rd Fastest Growing Company in the US by Inc. Magazine, with a reported 645% growth rate, underscoring its strong market position.

Reflection and Long-Term Outlook

The acquisition by Bissell in 2018 marked a significant milestone for Better Life, providing resources for expansion and innovation. Under Bissell’s umbrella, the company grew to an annual revenue of $8.7 million by 2024 and continues to operate actively.

Looking ahead, Better Life is well-positioned to capitalize on the growing demand for eco-friendly household products.

Continued focus on product innovation, sustainability, and customer engagement will be key to maintaining its market position, though specific projections for 2025 remain speculative without further data.

Conclusion

From its inception as a solution to a personal concern, Better Life has evolved into a recognized brand in the natural cleaning industry. The founders’ commitment to safety, transparency, and sustainability resonated with consumers and investors, culminating in a successful Shark Tank deal and acquisition by Bissell.

As of 2025, Better Life remains in business, with an estimated net worth of $5 million and ongoing operations in major retail and online channels. Its journey exemplifies how purpose-driven entrepreneurship can lead to substantial growth and impact in a competitive market.