Tim Barklage and Kevin Tibbs created Better Life in 2008 to offer eco-friendly, non-toxic cleaning products. Their Shark Tank appearance in 2013 led to a $400,000 investment from Lori Greiner, helping the company expand to stores like Target and Whole Foods.
In 2018, Better Life was acquired by Bissell, giving it a wider reach in the cleaning industry. The business now generates about $5 million annually and continues to focus on safe, plant-based solutions.
Better Life’s journey highlights its success in creating products that are better for people and the planet.
Better Life Net Worth
| Net worth | $5 million (2025) |
| Annual Sales Revenue | $25 – 30 million |
| Investor | Lori Greiner |
| Founders | Tim Barklage and Kevin Tibbs |
| Employees | 10 – 50 |
Better Life Pitch on Shark Tank
| Company name | Better Life |
| Product | All-natural multipurpose cleaning products |
| Episode | Season 05 Episode 07 |
| Founders | Tim Barklage and Kevin Tibbs |
| Asked for | $400,000 for 7% equity |
| Final deal | $400,000 for 17% equity |
| Shark | Lori Greiner |
| Location | St. Louis, Missouri |
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Better Life Founders
Tim Barklage and Kevin Tibbs founded Better Life in 2008. Tim and Kevin are lifelong friends and business partners. Tim comes from a professional business background, and Kevin initially worked for the skin and haircare products industry.
Two friends came across the idea of Better Life to prevent the harm of chemical and toxin-based cleaning products.
Their skills helped them to pull off a successful business. Better Life’s founders, Tim Barklage and Kevin Tibbs, have a net worth of 5 Million USD as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2013 | The company got featured on Shark Tank season 5 and secured a deal |
| 2018 | Bissell, Inc. acquired the company in 2018 |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Better Life and its continued success.