If you want to be a success in the modern business environment, you need to use SEO – and this guide is here to talk you through it.
SEO (Search Engine Optimization) is the process of making your website more visible on search platforms like Google. You achieve increased visibility through various methods, such as keyword optimization, which will be discussed later.
Interestingly, a staggering 70% of small businesses don’t have an SEO strategy in place. This is nuts, especially when you consider how effective SEO is at driving website traffic and increasing sales.
However, SEO takes a little bit of time to get the hang of, which is why this guide is here to assist you on your journey.
Step 1: Use a Professional SEO Service
Unless you have SEO experts working in-house, your small business is going to need professional help when it comes to SEO. Additional resource: Seo audit
Fortunately, SEO services like the ones provided at https://linkflow.ai/link-building-agency/ have proven to be highly effective. Essentially, these types of services work closely together with businesses to make their websites SEO-optimized. In turn, this increases the number of website visitors they receive every month.
Step 2: Make Sure Your Website Is User-Friendly
A poorly functioning website will turn customers away, even if it’s filled with excellent SEO content.
Therefore, you need to focus on having a user-friendly (and mobile-friendly) website.
- Make sure headings are clear and concise
- Use keywords in headings and paragraphs
- Ensure that different sections are easy to navigate
Essentially, this makes your website appealing in the eyes of search engines such as Google. They see that your website is trustworthy (and well-optimized), leading to your website getting boosted in the rankings.
Step 3: Post Articles, Blogs and Guides
You should have a specific section dedicated to articles, blogs, and guides on your website. If they are high-quality and informative, then they will gain popularity and traction online, leading to more people sharing and backlinking them.
For example, let’s say you’re in the health and fitness industry. You could post lots of guides to your website related to current trends in your industry, such as ‘How to Workout from Home Without Any Gym Equipment. Essentially, you need to keep your eyes on current search trends so that you can create content that people are genuinely searching for.
Step 4: Post Videos and Images
Videos and images are also a big part of the SEO world. This is why you should make every effort possible to post videos and images throughout your website that are useful for visitors. They should be well produced and high-definition to ensure that they gain attention.
Step 5: Set Up a Google My Business Account
Lastly, make sure to set up a Google My Business account. This will help your website to gain more popularity on Google due to having an official registered status, which subsequently draws more attention to your SEO content. Plus, setting up an account doesn’t take long, so you don’t have to worry about any complicated documentation.