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Amazon has been engaged on continuously enhancing its lineup of Fire TV and Fire TV Edition gadgets, in an effort to tackle Apple, Google, and extra importantly, Roku. The corporate has now introduced a bunch of latest Fire TV-branded products at IFA 2019, that is targeted on enhancing the corporate’s market share in Europe, the place Roku is its greatest competitor. The corporate has launched the all-new Amazon Fire TV Cube, together with new Fire TV Edition products that embody a soundbar, OLED TVs, and extra.

The most important launch on this set from IFA 2019 is, in fact, the brand new Amazon Fire TV Cube. The gadget is the successor to the unique Fire TV Cube, which was launched in June 2018 and mixed the capabilities of the Fire TV range and the Echo range of Alexa-enabled good audio system. The gadget has far-field voice recognition with eight microphones for hands-free Alexa capabilities and a Hexa-core processor that guarantees higher efficiency.

The second-gen Fire TV Cube is priced at $120 and comes with assist for 4K and HDR content material as much as the Dolby Imaginative and prescient format, and the flexibility to stream from numerous companies together with Amazon Prime Video, Netflix, and YouTube. The brand new Fire TV Cube is up for pre-order, and ships on October 10 in numerous markets.

The corporate has additionally introduced numerous Fire TV Edition products; these are basically common products constructed by different firms, however, have Amazon’s Fire TV software program and capabilities inbuilt. Essentially the most attention-grabbing of those is the Anker Nebula soundbar, which is ready to be launch on November 21. The soundbar has Fire TV inbuilt with assist for 4K and HDR (as much as Dolby Imaginative and prescient) passthrough; the identical system serves as each a 2.1-channel soundbar and a Fire TV streaming gadget when linked to a TV.

Among the different Fire TV Version products launched are related to the corporate’s push to achieve a much bigger market share in Europe. These embody Fire TV Edition televisions from manufacturers akin to JVC, Grundig, and Toshiba. Amongst these is a Grundig Fire TV Edition OLED TV, which is the primary OLED Fire TV-branded tv, and goes on sale in Germany on November 21.

Many of those Fire TV Version products are supposed to tackle Roku, which has a robust place in Europe with its personal Roku Edition products. Many of those merchandises are unlikely to be launched in India, the place the Amazon Fire TV stick sequence is far more well-liked. Amazon claims to have offered over a million Fire TV Stick gadgets in India because of the launch of the range.


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