Entitlement management is a critical concept for businesses looking to produce, sell, and enable access to various intellectual properties, including but not necessarily limited to computer applications. It essentially refers to the process of validating, distributing, and securing our commercial world’s intangibles. In other words, it represents the rights of users to products and services.
For example, entitlement has control over the creation of keys to unlock certain features of the software. It can also determine the users who can receive support and updates and record those who have installed the program and the devices running it, giving the software publisher a clear view of their channels and customers. And this can reduce the correspondence and support for calls, lowers costs associated with multiple systems, and enables 24/7 access for users, among many other advantages.
How does entitlement management help software publishers?
While the end-users can utilize entitlement management for provisioning internal entitlements, software publishers can use it as an effective solution for software monetization. By making it a part of a monetization platform, entitlement management systems can allow publishers to repackage their applications and provide new sets of features that will help them adapt and keep pace with the ever-changing market conditions.
Modern entitlement systems can also give an organization the ability to monitor and track each program’s performance to see the features or products that generate the desired results. This ultimately gives publishers insight into the way consumers respond to various feature sets or licensing types, the products that draw in the most revenue, and areas that require improvement to enhance the software solutions and increase their bottom line.
Another way that entitlement management can aid software publishers is through the automation of what would otherwise be time-consuming and tedious manual tasks. Beyond improving efficiency and productivity, it also enhances accuracy while reducing costs.
Organizations that are looking to take advantage of entitlement management for better operational efficiency and revenue must ensure that the software features the capabilities listed below:
- Multi-license management. To ensure that consumers can easily install their software purchases and gain access to the orders, the entitlement management solution must be able to provide multiple key generators for licensing. It must also have the capability of managing complex configurations and produce authenticity keys for partners while handling returns, upgrades, re-hosts, and process activations.
- Streamlined upgrades. One of the advantages of having an entitlement management solution in place is that it can help streamline the process behind upgrading software, giving consumers a greater level of personalized services while lowering maintenance and support costs. Therefore, you need to make sure that the software offers support for complicated product mapping and presents options for upgrading.
Entitle management can be beneficial not only for end-users but software publishers too. For this reason, all publishers must have entitlement management systems. With these solutions, they can minimize operational expenditure, elevate efficiency, and maximize the returns of their software solutions.