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As you get closer to the end of your educational career, you are starting to think less about the classroom and more about how you are going to put your skills to use. If you would like to make yourself stand out in a competitive job market, you have to do everything you can to earn additional credentials and certifications. After all, this is the only way you are going to be able to get a job when you are compared to people who have more experience than you. Certifications are a way to do exactly that. Certifications demonstrate to potential employers that you are motivated, hungry, and committed to the field. What are some of the free certifications you should earn if you plan on pursuing a career in marketing? 

1. DoubleClick Certification

Without a doubt, you should consider getting certified through the DoubleClick program. This is currently the most popular advertisements serving tool in the world. Even though there are others, none of them come close to doing what this tool does. For example, if you are applying to a company that runs banner ads (which is basically all of them), then you definitely need to have a strong foundation when it comes to DoubleClick. Best of all, this certification program is free as well. You can even access it through Google’s Academy for Ads. Why not take a closer look? This certification can set you apart from others who are applying for jobs in the industry as well. This is also a great way to stay up to date on the latest changes in the field. 

2. Google Ads Certification

Of course, Google is still the most popular search engine in the world. Because countless people use Google when they are looking for products and services, you should invest in a certification from Google Ads. This will teach you the fundamentals of how you can measure, scale, and organize digital marketing campaigns, particularly ones using numerous tools offered by Google. There are only two tests that you have to complete in order to earn this certification. First, you have to take a class on AdWords fundamentals. Then, you have to complete the test in one of five separate ad categories. You may want to do all of them if you really want to set yourself apart. 

3. Twitter Flight School

Twitter has become incredibly important during the last few years. Therefore, more digital marketing campaigns are focusing on Twitter, realizing that this is one of the fastest ways to get in touch with potential customers and clients. If you would like to get the most out of Twitter, then you should earn a free certification from the Twitter Flight School. This is a certification that will teach you how to write the best coffee in a limited space, have to take advantage of hashtags, and the best way to orchestrate an advertising campaign on Twitter. There are even case studies you can take advantage of if you decide to earn this certification. 

4. Google Analytics Marketing Certification

Have you heard about Google Analytics? There is a good chance this was covered on day one of marketing 101. When you are trying to assess the strength of your advertising campaign, one of the most important metrics is going to be your return on investment, usually shortened to ROI. Google Analytics is the best way to collect the information you need to measure ROI quickly. Therefore, you need to be familiar with what this tool is, how it works, and how you can get the most out of it. Google Analytics has been designed to place code in the header of your website. That way, you can determine where your web traffic is coming from, what they do when they reach your website, and what you can do to improve the quality of your digital advertising campaign. In addition to running this certification, you may want to get more comfortable with Google Data Studio as well. 

5. HubSpot Inbound Marketing Certification

If you have been looking to learn more about SEO and PPC campaigns, there is a good chance you have been browsing The Helpful information found on HubSpot. HubSpot provides a certification that rolls a lot of these other certifications into a single package. Even though it does not go into as much detail as some other certifications, you will learn about a wide variety of tools. Therefore, you will be able to put a lot of tools to work for you effectively. Essentially, this is more of a Capstone for people looking to learn more about digital marketing. Take advantage of this pre-certification from HubSpot. 

6. Bing Ads Certification

Now, Bing may not be the most popular search engine; however, it did recently acquire Yahoo, making it the second most popular search engine. Furthermore, many of the people you can reach on Bing are already interested in the products and services you provide. Therefore, you have to take advantage of everything the stool has to offer. This certification is free, it provides you with a wealth of helpful information, and you can get more out of your advertising campaign. Finally, if you work for a company that is looking to target an older audience on a limited budget, you are probably going to put Bing to work for you.

Do You Need Help Building a Winning Digital Marketing Strategy for Your Business? Work with the Professionals at BizIQ to Improve Your Campaign

Do you want to learn more about how you can earn marketing certifications to help you stand out from the crowd? If so, it would be our pleasure to assist you. We are BizIQ, and we have an unparalleled level of experience in the world of digital marketing. Our professionals would love to work with you to help you improve your digital marketing campaign as well. Please give us a call today! We look forward to assisting you with your small business digital marketing needs.


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