Despite the never-ending predictions that Pay-Per-Click advertising is dying and will soon be completely replaced by SEO or email marketing, PPC is as alive as ever.
A PPC campaign can still be the simplest and most cost-effective way for your brand to gain exposure and attract new clients.
And while PPC is certainly not dying, it is becoming more competitive.
As a result, the built-in functionality of your PPC ads manager of choice might not be enough to guarantee the success of your PPC campaign. That’s why it’s no surprise many business owners decide to go with top PPC marketing companies to help them get desired results.
However, there are plenty of PPC tools out there that can help you boost the effectiveness of your PPC efforts — from finding the best keyword opportunities to peeking at your competitors’ campaigns.
In this blog, we will cover the best of the best.
Semrush hardly needs any introduction, as it’s commonly found in the toolbox of almost any SEO and PPC professional.
As the SEM part of their name suggests, Semrush’s features focus on providing solutions for Search Engine Marketing. However, this doesn’t mean that you can’t use it for PPC purposes.
The Semrush keyword research tools can be particularly helpful, as they can provide you with plenty of keyword suggestions to optimize your PPC campaign for.
For example, if you’re looking to optimize your ads for “roofing services” but the keyword is too competitive, Semrush can suggest synonyms and alternatives with better conversion opportunities.
Opteo is a toolkit extension for Google Ads that gives additional insights into how you can further optimize the performance of your Google Ads campaigns.
The toolkit connects to your Google Ads account or accounts and analyzes the performance data to provide you with actionable suggestions — such as whether you need to pause a certain ad or increase your keyword bid.
Opteo can be a helpful tool if you’re relatively new to Google Ads or manage multiple accounts at the same time and don’t have the ability to monitor their performance manually.
Your PPC ads will only be as effective as the landing pages they lead to. Many business owners give special attention to their landing pages, and even go with custom web design company to make sure they get the best results. The focus here is on getting better conversions and improving the quality of your leads. If you’re looking to create converting, aesthetically pleasing landing pages, Unbounce should have a permanent place in your browser’s bookmarks.
One of the landing page builder’s latest innovations is its Conversion Intelligence Platform. Powered by Unbounce’s proprietary Conversion Intelligence AI algorithm, it consists of two main features:
- The Smart Builder that helps you create and optimize your landing pages for conversions
- The Smart Traffic algorithm analyzes the traffic that flows to your landing pages and automatically reoptimizes them for the individual preferences of each visitor
If the main goal of your PPC campaign is to drive conversions on a landing page, but you don’t have a landing page in place yet, Unbounce could be a great tool for creating one and maximizing its output.
Adalysis is a PPC automation tool for Google Ads and Microsoft Ads.
While it has all the usual features you would expect from an automation tool — such as automatic bidding and campaign auditing — the area where it truly shines is ad testing.
Adalysis’ testing platform is fully automated and enables you to compare multiple ads across multiple metrics at the same time and in perpetuity as an “Always-On Experiment” in the platform’s own words.
Whether you’re new or an expert in PPC ads and A/B testing, in particular, Adalysis’ automated testing can save you time and effort figuring out which ads perform best and why.
Even though Tenscore is a PPC advertising tool to the bone, it has more in common with Unbounce than with other PPC tools we’ve listed in this article.
Unlike Semrush or Adalysis, it doesn’t aim to be the one-stop shop for your PPC campaign tracking, building and optimization.
Instead, it focuses on one platform and one metric only — Google Ads and the infamous Quality Score (QS).
The exact logic behind the Quality Score Google Ads assigns to your ads is one of digital marketing’s most perplexing mysteries. Nobody knows how it really works and how to improve.
Until Tenscore arrived, that is.
The tool takes a deep dive into your ads to evaluate the factors that might be affecting their quality scores, such as ad relevance, users’ landing page experience and expected click-through rate (CTR).
Based on its findings, Tenscore will recommend actions that might help you improve your ads’ effectiveness — such as regrouping your ads based on the users’ search intent.
If you’re struggling to optimize your Google Ads’ Quality Score, you should look no further than Tenscore, as no other platform analyzes it quite as thoroughly.
Wrapping Up On PPC Tools
Despite the perpetual rumors, PPC advertising isn’t going anywhere.
If you’re a strong believer in banner ads, these few tools can make your PPC campaigns more successful than they’ve ever been:
- Semrush can help you find the best keyword opportunities for your ads
- Opteo can help you manage your Google Ads account or accounts in one place
- Unbounce can help you create a converting landing page for your campaign
- Adalysis can help you perform automated A/B testing of your Google or Microsoft Ads
- Tenscore can help you optimize the Quality Score of your Google Ads