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Are you trying to up your social media game? Social media marketing is crucial for all business owners, and Instagram is one of the top social media platforms for attracting potential customers.

Are you already using the Instagram story function?

Many people forget that the function exists. They focus on their grids and taking great photos. While this is effective, you might be missing out on some serious benefits.

Keep reading to learn all about the benefits of using Instagram stories.

1. Easy for On The Go Use

One of the best things about using Instagram stories on your Instagram business page is that this feature is quick and easy for when you’re on the go or otherwise busy. 

This isn’t to say that you can’t put a lot of effort into your stories. There will be plenty of times when your stories are just as high-effort as your posts, but this is a great way to push out more content (or direct people to older content). 

If you run a restaurant, for example, this is a great way to talk to your potential customers while you’re still working. You can also announce specials or deals without missing a beat.

2. Highlights Make Information Easy to Find

Once you add a story to your page, you’re able to add to highlights on Instagram. When you add a story to your Instagram highlights, it says right underneath your Instagram bio. 

This means that potential customers have access to it beyond the 24-hour story time period and that they can find information easily. 

This is great for any information that you want customers to be able to see. You could use a story for FAQs, routine specials, schedules, and more. 

3. Interactive Options

Remember that social media marketing is just that: social. If you want to gain followers and improve your Instagram engagement, you need to interact with your audience.

Stories are wonderful for this. You have the option of starting live videos so you can interact with your audience directly. 

Even if you choose not to do this, you can interact with your followers by reposting the content that they tag you in. Going back to the restaurant example, if someone takes a picture of their meal and posts it, you can then post that to your story.

This shows other followers that a real person loves your service and it makes that original customer feel seen and valued. 

4. Directing Traffic 

You can use Instagram stories to direct traffic to individual posts or even websites. 

For posts, simply share one of your Instagram posts to your story. To encourage followers to click on it, hide it with the “sticker” function with a sticker that says something akin to “new post!”

Business profiles on Instagram have the option of linking to their websites through the “swipe up” function. This is a great way to direct customers to your site.

Use Your Instagram Story to Your Advantage

If you’re not already using the Instagram story function, why not? You’re missing out on great follower engagement and more. 

It’s easy, fun, and effective when it comes to attracting new customers and maintaining old ones. Why not try it out?

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