More people search for businesses online than anywhere else. According to the Kelsey group, nearly all consumers, 97 percent, now use online media when researching products or services in their local area. Local searches are growing by 70 percent. Search engines are currently taking into account the location of customers looking for products and services in your market and matching them to local businesses.
Search engines are giving preferential treatment to roofing advertising campaigns by allowing roofing and other home service companies to appear on the first page of search results for relevant keywords making your roofing marketing more effective.
There are three ways your roofing marketing efforts can have your business show up on the first page of Google; Google Places (Formerly Google Maps), Geo pay per click advertising, and local organic SEO. Learn more from shifted magazine.
What Are Google Places? It has been referred to it as Google Maps, Google Places, and Google local. Perhaps you have seen the Maps on Google, with similar technology on MSN and Yahoo. During a local search, Google will display a map on the right hand of the search engine results page and Google Place Pages to the left. Essentially you can get on the first page of Google without incurring paid advertising costs or the time and effort needed for Local Organic Search Engine Optimization. It is the best advertising option available on the Internet. Google places allow you to enter a great deal of information about your company including photos, videos, service descriptions, business categories, coupons, and QPR Codes.
Geo pay-per-click advertising
Pay-Per-Click (PPC) marketing is the most widely used variety of roofing marketing on the internet currently. The primary reason for this along with the innovative notion driving Paid advertising is its cost-effective method of promotion.
Here’s the way it operates. With traditional types of advertising such as television, print, coupon mailers, and banner advertising your rates are calculated based on how many thousands of men and women might see your advertising, regardless if they call you for your offer. But with PPC you only pay if someone clicks takes action on one’s internet advertising and are directed to one’s chosen web page.
Geo Location Pay Per Click makes it, even more, cost-effective for local roofing marketing initiatives since their internet ads are shown only to audiences in a specific location. For example, a roofer in New York can create an Internet Ad and only have it shown to Internet Users within a 10-mile radius of their business. This ensures only real prospects will see the ad and greatly reduces the costs of the advertising campaign as the rest of the world does not see the Internet Ad and therefore unnecessary and undesirable clicks on the Internet AD are avoided!
Local Organic Search Engine Optimization (SEO)
Search engines save users time by presenting the most relevant sites that satisfy their search terms. Relevancy is calculated by examining on-page and off-page factors. No one knows for sure how search engines work but there is a general consensus the most important factors are unique content, keyword density, and back links to the site.
Local Organic SEO is the creation of unique content that aligns with the search terms used in your roofing marketing target location, correctly tagged with metadata (Data about your information) so search engines can recognize it and create associations with other relevant sites through backlinks (web sites that point to your site).
Local Organic SEO considers the above factors and includes local geographic terms. Local roofing marketing campaigns can create unique and valuable content with geographic keywords to ensure their website is being found when users are searching for your service.
Today there are more options for roofing marketing efforts to generate new leads from the internet. However, roofing marketing on the internet has challenges.