As long as you are running your business in good faith and investing in development and promotion, someone may be stealing your traffic. If you have fewer and fewer customers, and you realize that this is not because of poor targeting or incompetent managers, it’s a red flag. You may have fallen into one of three Internet traps set by unscrupulous competitors. Let’s take a closer look at the reasons that lead to the loss of customers on the Internet, even if you use great promotions, such as a free ebook or a Tony Bet registration bonus.
The Address of Someone Else’s Site Looks Almost the Same
On the Internet, quite often you can come across sites whose addresses are very similar to someone else’s domain name. For example, they differ in one letter.
So unscrupulous competitors confuse users and lead them to their sites, where they make a purchase, thinking that they pay those whom they trust. Of course, it may be that the customer will realize that the site is not real, but the probability is low, given that the design may be a copy of the original.
Someone Else’s Ads With Your Brand
To attract the attention of consumers, advertisements often insert competitor’s brand. This is done on purpose, moreover, even Internet marketers or advertising agencies may offer such a tip for the promotion of business on the Internet. It looks like this: the customer enters the brand of company A in the search engine, sees it in the text of the ad, clicks on it, but ends up on the website of company B.
Fake Pages on Social Networks
Today, for many entrepreneurs and companies, social media is a powerful tool to expand their business, find new customers and spread the word.
It costs nothing to create a fake page on social networks. That’s why social networks are replete with so many fake pages that use other people’s brands to sell fakes or promote their services. These fake pages steal customers in the same way that clone sites do – they confuse your customers and offer them similar products or services.
The copycat creates a group similar to yours. For example, it copies your profile picture, name, menu, hashtags, posts, and so on. And some examples demonstrate that such cheating can be profitable for hackers. So, you should pay attention to this, even if your business is small.