The music world observes new trends and techniques every year. Deadly pandemic COVID-19 changed the preferences and lifestyles significantly. However, in 2021, the music industry saw the revival of live concerts and in-person Shows.
Experts consider that live music or listening tracks have been replaced by digital music trends. Let us see the top of them:
- Creation of short videos
TikTok appeared as a stronger competitor for YouTube in 2021. TikTok has been observed as the most downloaded and used app globally. People make short-form videos with music in the background. It is the most popular non-gaming app that upgraded the musical taste of masses around the globe.
In 2021, the short videos with music gained popularity and the same trend will get hype in 2022 as well. Furthermore, the marketing and advertisement industry also used short musical videos to promote businesses and artists. Another fact about short videos is that musical short-length videos attract the user’s attention 48% more than the other types of marketing content.
- Usage of social media to search for creative music
Social media platforms like Instagram, Facebook, YouTube, Snapchat, and TikTok are superb sources to stream high-quality music content. You can save favorite numbers and create a personal album online. Nearly 80% of TikTok users say that they explore the app to stream new music numbers. It is surely a different trend from 1950s music.
In the USA, the public uses Instagram to explore new soundtracks. Similarly, greater numbers of music listeners download video games to explore sensational music. So, in 2022, social media platforms will remain active to promote and advertise new music and music artists.
- User-created content will be more popular than brand-creating content
In 2022, people have been preferably trusting and enjoying the user-created content. So, the same has been predicted till the end of the year. Brand-created content now is far behind while the local music creators have been prevailing over the digital music industry.
So, in 2022, experts look forward to getting new music creators and artists. Music listeners can enjoy more heart-touching music from local artists.
- Online music distribution
Digital channels to promote and distribute music albums have been trending. Music companies and local artists seek white label channels and digital platforms where they can publish their numbers digitally. For instance, SonoSuite, Deezer, Spotify, YouTube Music, and many other digital channels have been distributing the music comfortably to the listeners. So, music companies prefer these digital white label SaaS Platforms to manage their albums and tracks. The trend will continue in 2022 also.
Live music streaming and digital music channels create a larger revenue for the music world globally.
To sum up, the growth of the music industry significantly relies on live streaming. Digital music revenue from streaming only has been increasing every year. It is predicted to reach up to $9.8 billion in the USA only by 2023. So, social media platforms have been providing new audiences to the music world.