Many people assume that publishing a blog post will automatically attract traffic to their website. However, it is crucial to understand that significant effort is required to promote and make the content visible to the target audience. Promoting content on various websites, specifically those that align with your products or services is crucial in increasing visibility and driving traffic to your website.
This guide from a Denver SEO company will provide an overview of the most popular and effective websites for content promotion this 2023.
Best Platforms To Share Content in 2023
You have put in a lot of effort to create a valuable blog post for your readers. You have timed it well, created an eye-catching graphic, and optimized it for SEO, making it ready for readers to engage with. But now, it’s time to take the next step and increase visibility and awareness for your post by sharing it on the right platforms.
Here are the top 10 best places to share your blog and other forms of content:
Facebook’s algorithm determines which content is promoted to the top of users’ news feeds and which brands are given visibility. One way to increase your visibility on Facebook is by having your audience share your content. Share your content on your personal or business Facebook page to expand its reach.
Instagram is one of the most widely used social media platforms, with over one billion active users per month and 500 million daily users of Instagram Stories. Although there is a limitation on Instagram where you cannot include links in captions, you can still upload a photo of your blog post and include the URL in the caption. You can also place the link to your post in your Instagram bio.
Twitter is a platform known for its fast-paced nature and being a source of the latest news and trending stories. It can effectively promote events, news, and pop culture stories, network with other bloggers/writers, and make announcements. To share your blog effectively or content on Twitter, consider the following tips:
- Keep it brief by being mindful of the 140-character limit.
- Use Bitly to shorten links and make them more manageable.
- Highlight a key point or fact from your blog post in your tweet.
- Use relevant hashtags to make your topic more discoverable in Twitter searches.
- Leverage influencer marketing by partnering with a thought leader or influential person in your field to retweet your content.
TikTok is a popular social media platform with over 300 million monthly active users. It allows users to enhance their content with filters and special effects. Brands have utilized TikTok to engage users by hosting contests and challenges related to their products or services.
Brands use hashtags similar to other social media platforms to promote these campaigns. Brands also have the opportunity to collaborate with TikTok celebrities and create promotional videos in the app’s 15-second format, similar to traditional influencer collaborations.
YouTube is a powerful platform that serves as a video-sharing site and an internet search engine. A channel on YouTube is crucial for reaching a large audience, regardless of your niche. It’s easy to start a YouTube channel. If you need more ideas about what content to create, you can repurpose top-performing content from your blog and convert them into engaging videos.
Pinterest is a platform that enables users to visually explore and discover new interests by “pinning” images or videos to their boards or others’ boards. These pins are organized into collections based on common themes, and users can also browse pins created by others.
Quora is a widely-used public forum that allows users to share their knowledge and expertise by posting content, asking questions, creating spaces, and making posts. Answering questions related to your niche can link to your blog, resulting in increased website traffic and more visitors.
LinkedIn is a powerful social media platform for sharing content with a professional audience. It is an effective way to build a professional network and increase the visibility of your blog posts. To maximize the impact of your content, make minor modifications, such as changing the title before republishing an article on LinkedIn.
Reddit is a platform that allows users to share content by copying and pasting it or by creating and joining communities. Publishing an article is simple: clicking on “New Post” and filling in the headline and content. Joining existing communities or creating your own can increase the reach of your content. Additionally, Reddit allows users to include links to their content, which can help drive traffic to your site and improve SEO through backlinks.
Medium is a platform that enables authors to share their writing and discover content from other writers. Anyone, including businesses, can create a free Medium account to post articles. The platform allows for publishing individual articles, contributing to curated stories, and even making your publication. Additionally, Medium will enable users to include a link to their website in their posts, which can help drive traffic to the website.
The Bottom Line
To share your content on social media platforms effectively, it’s important to tailor it to the audience of the specific platform. For example, you can use creative headlines and consider forming strategic partnerships with other individuals or businesses in your industry to share content with your network.
Whether you’re sharing content on Facebook, Instagram, LinkedIn, Youtube, or TikTok, sharing valuable content on any of these platforms can significantly benefit your business in terms of SEO and customer engagement.
Lastly, you may also partner with a reliable digital marketing company to better promote your content and your business to a wider audience.